So, you're selling your home, or at least considering it.Â But how do
you compete with the rest of the market around you?Â Pricing? Condition?
Listing with an agent that knows how to market your home properly?Â
YES!For the purposes of this post, we're going to concentrate on the condition of the home...Why to Consider Staging
a seller, you want to put yourself in the best position to get buyers'
attention and have them perceive a value for your home, in comparison to
other homes on the market in the area.Â A buyer needs to see themselves
living in your home.Â Whether you're currently living in your home or
have left it vacant, home staging may be what you need to set your home
apart from the rest.
The purpose to home staging is to give your
home an updated look, and to give a buyer the ability to see what the
home would look like in it's best possible condition.Â It helps
highlight the home's best features, with the goal of appealing to a
broad range of buyers, selling faster and for a higher dollar amount.Â
According to statistics from the Accredited Staging Professional
website, the success rate (see below) can be quite substantial.Return on Investment
Costs can vary, depending on the size of the home and how much staging
work is done.Â It can be a few hundred dollars to several thousand, but
if it results in a quick sale for top dollar, it may prove to be well
worth the investment. According to staging professionals, it can provide a 3-7% higher sales price.The following is a summary of the results of
HomeGain's national survey, based on the ten areas of home improvement
identified by real estate agents in HomeGain's survey. They are listed
from the highest to lowest returns on investment:
I always advise my sellers, if there is something that can place your
home above all the rest, it should always be considered.Â In regards to
home staging, if the results and the return on investment can be
achieved, it may be a way for a seller to "beat the market" in a time
when the market heavily favors the buyer.