Question: Should you re-list NOW? Or wait?
Answer: THE HOLIDAY MARKETING ANALYSIS
1. Supply and demand. You’ll be in a more competitive position because there’s less
inventory now. As a result, your home could sell quicker and for a higher price.
2. Waiting time. Everyone else waits until after the Holidays, so by listing now you avoid getting “lost in the shuffle.”
3. Busy time. Everyone is “busier” at this time of year, so only the really serious buyers are shopping; including out-of-town transferees, oftentimes the most qualified buyer.
4. Home for the Holidays. The excitement [and happy mess] of the Holidays is a selling point. Homes decorated for the season project warmth to buyers, causing them to “mentally move in.” Buyers pay more for a “home” than a house.
5. Fewer fall-throughs. The best agents are still working now, and the best agents are more likely to have the most qualified buyers, and are the best prepared to smoothly close a sale.
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7. Positioning. Selling before the first of the year positions you to be able to purchase closer to Spring, when inventories are traditionally higher and you have more to choose from. This could save you money when you buy.
8. Financial Analysis. Rates may go up, and tax advantages may go down after the first of the year. They might not, but they could, and if they do…?
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Dee Nofziger is a full time, residential real estate agent in the North Coast of Ohio, more commonly known as Toledo and Northwest Ohio. She serves the real estate needs of home owners and home buyers in Lucas, Wood, Fulton, and Ottawa Counties, among others. With over 63,000 hours of experience in Ohio real estate, Dee Nofziger is proudly licensed with Danberry Company Realtors, Northwest Ohio’s largest independent real estate company. With professional relationships all over the country, Dee Nofziger is able to refer you to real estate professionals in your area who will make your home buying or selling experience the best you can imagine!
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