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Debbie Sargent Coe's Blog

By Debbie Sargent Coe | Agent in Boise, ID

Sellers Deserve to Know

I have been staging, that is, "preparing homes for maximum resale" for over 20 years. Long before all these TV shows! (hard to be discovered in little old Boise I guess! -) Prior to a few years ago I only staged my own listings. Then I decided it was time, as the local expert, to go public and offer my services to all agents in the valley that would listen -) I should clarify that my expertise is in the resale home, yes, the one that is occupied by the owner. The results of my efforts in trying to get agents in the valley to understand the value of this service to their sellers was rather surprising. One would "think" that in a very competitive profession, separating themselves as an agent in the "know" when it comes to knowing what is best for their clients would generate really positive results. Instead what I learned was many agents are "afraid" to tell their clients the truth. First of all, we live one way and "we sell another", just like seller representation and buyer representation are different. Helping your seller understand that if they want to sell their home, they need to do the best they can to start the emotional detachment  immediately. This allows a window of opportunity in discussing the value of having their home professionally staged and that their home will look different than what they are used to. The benefits are many, with the obvious being that doing so will absolutely bring them more money (far outweighing the cost of staging), sell their home quicker (see NAR stats), and beat the competition, especially the many that aren't staged. Buyers buy emotionally and creating that emotion is actually a form of art. You have one chance to make the very best impression, from the moment they drive up to the house. Don''t waste that chance. Don't wait until the house sits on the market without an offer to do what needs to be done initially. A professional stager understands that the home is occupied and life must go on as normal as possible and helps the seller in being "show ready" at all times. Be aware too that there is a difference in the "want to be" and the professional, experienced home stager. Not done correctly could be so much worse than doing nothing at all. 


By David & Samuel Rifkin,  Tue Apr 2 2013, 14:12
Thank you for this great information.

Samuel Rifkin
The Rifkin Team

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