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David White's Blog

By David White | Agent in Sarasota, FL
  • Simple Tips to Make the Most of Social Networking

    Posted Under: General Area in Sarasota  |  January 27, 2011 10:23 AM  |  887 views  |  No comments
    By Tim Denbo

    RISMEDIA, January 27, 2011—For the first time ever, U.S. Web surfers visited the Facebook social networking site more often than any other site in 2010, beating out Google, now in the number two spot, according to a report from Hitwise, an Internet analytics firm.

    As a real estate virtual tour provider, we spend a lot of time on social networking activities both for the company and to promote our clients. But what is social networking and how can it help sell real estate, you ask?

    Using Wikipedia, “the online encyclopedia,” “Social Networking” is described as: A social network service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services…”

    It goes on to talk about the types of social networking, networking groups, communities, etc. For a more detailed definition, go to: www.Wikipedia.com.

    So how can social networking help you sell more homes?

    Real estate is a contact sport. You want to be networking with people, both those you already know (your sphere of influence), and those you have yet to meet. Social networks such as Facebook, Twitter, LinkedIn, ActiveRain and RealTown are the new online elbow-rubbing (virtual), story-telling, cocktail parties of the new social world.

    Don’t be late to the party
    You can add your virtual tours and property listings to Facebook, Twitter, LinkedIn and others. But for every virtual tour or listing you post, you should be writing six or seven non-selling messages or “tweets” as they are called in Twitter. Write about what you are doing outside of business or what is happening in the neighborhood. Write about local sports, market conditions, local fairs, farmers markets or anything you might talk about with a group of friends. Think of social networking as a “virtual cocktail party” and remember your manners—let others talk and then respond; back and forth.

    What social networking is not
    Social networking (in most cases) will not replace your traditional methods of prospecting and networking such as “farming,” Open House, Just Listed and Just Sold postcards, phone calls, cold calls, letters (snail-mail), Chamber of Commerce or the local MLS Marketing Groups.

    How to get social in 2011
    Let’s start with Facebook. Facebook has been thought by many people to be just for young people or something that our kids use to communicate with friends. Well, this “was” true several years ago.

    However, Facebook has evolved into much, much more. Today, Facebook has more subscribers than the entire population of the United States. In 2010, Facebook passed the 500 million member mark. Yes, that is 500 million! And it is still growing at a rate that appears to be unstoppable.

    Take action – it’s free
    So, sign up for a free Facebook membership and create a personal profile with basic information about yourself—nothing too personal, keep it simple. The important thing is to get started today. Create a profile with a minimum of your name, contact information, picture (yes, include your picture), business, and some personal information such as hobbies, pets, etc. But remember to only share information you would be comfortable having shared on the front page of the newspaper…since virtual content “could” be seen by more people than ever read your local paper, even the New York Times.

    Next, start searching for your friends, associates and clients who are also on Facebook. You may be amazed at how fast your friends list grows. Congratulations, you are now social networking! Now that wasn’t so tough was it?

    Tim Denbo is President/CEO, VirtualTourCafe, LLC.
  • 5 ways to make Facebook smarter for business

    Posted Under: General Area in Sarasota  |  January 27, 2011 10:01 AM  |  881 views  |  No comments

    A Facebook profile is not enough. Use its tools to organize contacts, advertise yourself and give out lots of info. Read more.

  • Foreclosure activity up in most U.S. metros

    Posted Under: Foreclosure in Sarasota  |  January 27, 2011 9:58 AM  |  873 views  |  No comments

    RealtyTrac: More homeowners are behind on loans due to lack of jobs. Fla. still among states with highest foreclosure rates. Read more.

  • Fed keeps short-term interest rates steady

    Posted Under: Financing in Sarasota  |  January 27, 2011 9:56 AM  |  381 views  |  No comments

    It will also continue to buy Treasury bonds, which could keep long-term mortgage rates low, at least in the near future. Read more.

  • Google drops sale property search feature

    Posted Under: General Area in Sarasota, Agent2Agent in Sarasota  |  January 27, 2011 9:54 AM  |  409 views  |  No comments

    On Feb. 10, Google will pull all for-sale or for-rent map search features, citing competition and costs as the reason. Read more.

  • International: UK unemployment total rises further

    Posted Under: General Area in Sarasota  |  January 19, 2011 12:33 PM  |  341 views  |  No comments
    UK unemployment rose by 49,000 to 2.5 million in the three months to the end of November. One in five 16 to 24-year-olds are now out of work, after a rise of 32,000 to 951,000 without jobs, the highest figure since records began in 1992. Despite the rise, the unemployment rate in the UK remained unchanged at 7.9%.
    @ BBC | Posted: 01/19/11 at 0326 EST
  • International: UK's Wetherspoon toasts improved sales for its growing pubs portfolio

    Posted Under: General Area in Sarasota  |  January 19, 2011 12:31 PM  |  358 views  |  No comments
    The Watford-based firm, which operates nearly 30 sites on Merseyside, saw like-for-like sales rise by 3% in the first 12 weeks of its second quarter to January 16, compared with 1.6% growth in the first quarter to October 24, 2010. Total sales for the second quarter period increased by 8.1%, against a first quarter rise of 7.3%. Year-to-date sales, covering the 25 weeks to January 16, have risen 2.3% on a like-for-like basis and 7.7% including 12 new pubs.
    @ Liverpool Daily Post | Posted: 01/19/11 at 0335 EST
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