What are the advantages and disadvantages of being a neighborhood specialist?
Hello All:
It is October and time I reflect and look at if I need to change any of my business practices. I am in a very large geographic area of Jacksonville, Florida. It is spead across 3 counties. I am toying with the idea of starting to limit or specializing in certain areas of town. I have covered the entire area and now have past customers who contact me from everywhere I have sold to them over past years.
Could I get some positive and negitive feedback from agents who have specialized and others who have not.
How did you effectivily do an area specialized?
Deal with competitors who are already strongly in a neighborhood?
Any feedback would be greatly apprecieted....
David Cool, REALTOR & Mortgage Broker
INI, Realty Investments, Inc.
Office: (904) - 265 5180
Fax: 815 - 301 3525
Fair Housing and Equal Opportunity
Comments
I'm not sure that I see any particular advantage in narrowing oneself to a particular area, especially when you have a difficult market as we do now. I think the potential to lose more customers than you gain is there. Plus right now, gasoline prices have come down, and buyers frequently do the initial drive by's on homes we send them anyway. That cuts down on our expenses when they don't care for a particular home.
I'm not sure what part of town that you live in, but that could be one reason for your difficulty. I live in Mandarin, and it's really the same distance for me to go to Middleburg or the Intracoastal or Arlington or parts of St. Johns County from here. The centralized location helps a great deal. Hope this helps!