Charlotte, NC. has become a very popular destination for
people moving in form out of state or the area. I personally am dealing with
more out of town buyers now than ever before. The statistics are showing this turned
to be true as well as it listed Charlotte as the fifth fastest growing city
(according the census bureau from 2000-2010) of the 52 major metro cities in
the United States. So when you put your home on the market in neighborhoods
like Dilworth, Myers Park, Southpark, Elizabeth, Chantilly, Ballantyne, Plaza Midwood,
NoDa, etc.... are you marketing the house or the neighborhood as well?
it is easy enough if your home is located in the lake Norman area or by lake Wylie to understand people are going to find your home if they are looking for a home near the water in the Charlotte area. And they might understand the pricing behind it when they start to look at comparable homes in the area. People moving here looking to live in the "city" will understand the fourth ward and the prices of condos uptown as well...because of the lifestyle it portrays does not vary much from large city to large city. But what about the suburbs or the urban areas of Charlotte? How are people to know if that house in Myers park for $500,000 is worth more than the home in South Charlotte in a different area? Or the same square footage why is a home in Dilworth almost double the price of one off of providence road closer to 485?
These are the questions buyers are asking.... What makes your house worth so much more than another one only a few miles (if that) away. Why is it so special? Explaining this helps consumers understand the pricing that goes into homes in certain neighborhoods and areas. Telling a consumer because it is Dilworth or Myers park without explaining the history and reasons why it is priced like that will just shun away potential buyers form your house.....
Most Realtors are not realizing people are buying more than a house today; they are buying a lifestyle. One in which the neighborhood and the environment is one that they want to live in and is a product of what they are looking for in life at this time....By not explaining to consumers why Dilworth, Myers Park, Southpark, Elizabeth, Chantilly, Ballantyne, Plaza Midwood, NoDa, etc.... are the right neighborhoods for them and their lifestyles and just saying that the home is located in those neighborhoods.Â Would you know or look at a home in a neighborhood that you felt was substantially overpriced without knowing why?
Coldwell Banker United