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Curbed NY

By Curbed NY | Other/Just Looking in New York, NY

Should Designers Sell Tickets to Fashion Week?

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Two unbending rules of Fashion Week: 1) It's expensive to produce and 2) outsiders are dying to get in. On Friday, WWD put the two together with an article asking the inevitable but controversial question: Why not just sell tickets to the shows? In an informal poll, the magazine found that a majority of non-industry women would be happy to shell out an average of $160 to see shows by "Marc Jacobs, Oscar de la Renta, Betsey Johnson, Badgley Mischka, Vera Wang and Ralph Lauren. And Chanel, too, but that’s obviously not part of New York Fashion Week."

The designers themselves, however, aren't so thrilled with the idea, claiming that displaying their clothes out of season will be confusing to the consumers. And fashion publicist Paul Wilmot voices the attitude of a lot of insiders when he tells WWD: "If you have got to sell seats for a fashion show, you shouldn't be doing a fashion show. This isn't a Yankees game."
· Should Fashion Week Open to Consumers? [WWD, subscription req'd]

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