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San Diego Real Estate, Community and Lifestyle

By Christa Borellini | Agent in San Diego, CA

Why Some Homes Sell...And Others Linger on The Market

Here are the Top 5 Reasons a Home Doesn’t Sell

1.    Poor Photos are placed in the multiple listing service and marketing materials.  If there are 20 listings in the same neighborhood why would a buyer want to see the one that looks the worst (unless it is accompanied by an equally worse price)


2.    Home is Overpriced- Buyers are looking for value.  If they see a home that is higher than other homes in the area they will at look at the best valued homes first.  Remember, improvements to a home are usually done to fit the lifestyle of the current owner and do not necessarily fit the lifestyle of potential buyers.   Always use caution when adding the cost of improvements into the list price.  A good Realtor will know what is reasonable and what a buyer just won’t pay for.


3.    Little On-Line Marketing- If the listing is difficult for on line buyers to find how will they know your home is for sale?   Over 85% of buyers begin their home search on the internet.  Your agent of choice should focus their marketing efforts where buyers look most. (check out TheBorelliniGroup.com for an aggressive on-line marketing system).


4.    Low Commissions are Offered to the Buyer’s Agent- Think of the commission offered as an incentive for the agent to show your home FIRST.   Yes, agents show all homes to their buyers regardless of commission, but mls statistics show that homes offering higher commissions sell faster.



5.    Poor home Maintenance- Buyers perceive what may be small issues (like chipped paint) as potential indicators of much larger problems.  Walk through your home with your agent as if you were looking to purchase a home.  What stands out to you and your agent will definitely stand out to potential buyers.

For more information on selling your home for the best price possible in the shortest amount of time visit me at TheBorelliniGroup.com.


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