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Cheryl Cahill's Blog

By Cheryl Cahill | Agent in Mansfield, MA

Staging Too Sell

Staging Your House to Sell:

What is Real Estate Staging? There is typically four factors that you must consider before selling your house and they are: Market, Price, Location and Condition.  The condition of your house is what pertains to staging.  It is necessary to treat the sale of your home as a business transaction, sometimes this is very hard to the sellers to do, but, if they are able to do so, they will maximize the profit by appealling to all buyers.

Buyers have a difficult time envisioning how something is going to look.  They only know what they see.  In this challenging real estate market, being a buyer's market, sellers have to do everything possible to make their house stand out.

Usually the first thing you notice when you pull up to a house is curb appeal.  You need to maximize the curb appealby sprucing up the hedges, cleaning out the flower beds and window boxes. Mulching is a definite plus. Put away trash cans if they are out, sweep off walk-ways and decks.  If you are in the spring season, put some planters out. 

You should stand at the entrance of every room and take note, see what the buyer will see. Is the room cluttered with too much stuff? Is it warm and inviting or cold. 

 In the kitchen, clean off the counters, and the refrigerator- less is best.  When selling an upper-scale home, the kitchen should offer nice cabinetry, granite countertops and stainless.  But, regardless of the price range, all appliances should be updated and uniform. 

The family room should be clutter- free, warm and inviting.  Make sure the traffic flow through the room works.  If you have too much furniture, put some in storage if you have too. Remove some of those personal wall hangings.  It is very hard for a buyer to imagine what their belongings would like if they keep seeing your personal belongings all around.

Bathrooms should be clean. Fix any problems-water stains, grout problems, caulking.  They should feel and project the sense of "Spa like". Put out new towels and maybe add a candle or two.

The bedrooms should be neat, clean and inviting.  You should clean out your closets and organize them.  Everyone will be looking into your closets.

Lastly, make sure your basements, attics and garages are clean and organized!

For the future, if selling is not immediate, update your house( remove all old wall paper, old fixtures, old appliances), start weeding out those things that you just don't use any more, neutralize the colors on your walls, repair all things broken, redo hardwood floors(or maybe put in new ones).

Staging is very important in this difficult real estate market and could make all the difference in a house that sells today as oppose to one that sits on the market for an extended period of time.  Be objective!

Cheryl Cahill, Cross Real Estate, 508-369-3809. Bringing properties to people and people to properties


By David & Samuel Rifkin,  Thu Jan 31 2013, 09:20
Thank you very much for this great information.

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