Sellers can benefit from the program in a number of ways. With the inspections comes a lot of information. The seller can take the initiative and invest in additional repairs, fixing problems before they become issues in a negotiation. Jason points out, “When sellers have more information, they can be proactive and they are more in control.” Furthermore, sellers are more likely to get realistic offers, because by making that inspection information available to buyers, the buyers can adjust accordingly, which can also shorten negotiations. With all that information out on the table, there is no need to wait the traditional 17 days for repair requests. Jason says, “You can shorten the close of escrow dramatically, and you can significantly shorten the days the property is off the market without a finalized deal.” With this program, sellers are on their way to selling their homes quickly and for the best price possible, while taking realistic steps to reduce the hassle and stress of negotiations.
Additionally, the sellers participating in the program benefit from the marketing provided specifically for the Certified HomeStart homes. Special advertising sections grouping the Certified HomeStart homes together are put together by CB DARE, drawing additional attention and becoming the “must check” section for people in the market. Buyers will be able to see what is available and will be drawn by the fact that the homes have already been inspected extensively. This program makes it easy for buyers to focus first on CB DARE’s client’s homes.
For clients who are interested in homes that are not Coldwell Banker Certified HomeStart homes, there is another way to reap the benefits of this program. It’s called Plan B. Under Plan B, buyers receive the same knowledgeable expertise with their CB DARE Realtor guiding them through the inspection process. CB DARE Realtor-Advocates have the local knowledge to get the home in question properly vetted, so there are no surprises when the deal has closed. Jason says, “We [CB DARE] have a great team of inspectors, and we are experts at navigating the inspection process.” Plan B provides peace of mind to the buyer that they know what they are getting into with their new home, and that they will not have any unexpected bills once they move in. Additionally, each home certified under the program comes with a one-year home warranty and no service call fees for the first year of home ownership. This is especially ideal for first-time homebuyers, who may put all of their capital toward a down payment and are especially leery of costly repairs after closing. As Jason points out, “We want to make sure our buyers are covered.”
The Certified HomeStart Program was designed to expedite the process of matching buyers with sellers. By getting all the information out with the inspections on the homes, everyone is informed and is able to act accordingly. Sellers can be proactive, and buyers can make informed, realistic offers. All potential repairs are evaluated by both the seller and the buyer, resulting in fewer negotiation snags and ultimately, a quicker closing. Buyers can be confident in their purchase, and they know exactly what repair issues, if any, they may be contending with. Jason says, “We want to make sure buyers and sellers have all the information and are making informed decisions.”
When the decision is as large as buying or selling a house, that is exactly what you want to hear.