Stop contracting out your home staging. Instead, become your own home staging expert and help your clients sell their homes quicker.

The way you live in a home is different from the way a home should look in order to sell it. The bottom line is that buyers are out to buy an emotion – you’ll want to create an illusion that sets a mood (which sparks a warm inviting feeling) and evokes happiness.

The goal with staging a home is to get buyers to feel like they’re living in the seller’s home and they like what they see (and what they’re feeling). With staging, you’re selling a lifestyle.

Think about how model homes look like

What simple changes can you make to your seller’s home to make it more appealing like a model home? Staging doesn’t have to be costly and most of the time it can be free – it can be as simple as moving the couch to open up a room. It can make a world of a difference because the buyer will see the space possibilities of the room (not how small it is).  

Every home has flaws, but as an expert stager you don’t want to point them out. Instead, find a key focal point in each room to distract from the flaws. If the living room has a big ugly mantel, turn and face the furniture (couch and armchairs) towards each other or facing the window – better yet, bring in an attractive piece of furniture from another room (antique armoire) and make it the new focal point.

What you should think about…

Home staging helps with the home’s sale – here’s what the statistics show:

• · Sellers who stage their homes make 7-10 percent more on the sale of their homes (compared to non-staged comps).
• · Staged homes sell one-third quicker than non-staged homes (if homes normally sell in three months, staged homes sell in one month).
• · Your staged home will make you money (especially if you do it for free) – you’ll probably get full price, plus the home will be on the market for a shorter amount of time.

Simple staging techniques

Staging takes more than moving the couch – it takes planning and careful placing of objects. Here are 10 tips to help you stage successfully:

#1: Make a good first impression. Your home has 5 seconds to stand out, so make it count!

#2: De-clutter. If an object is smaller than a soccer ball, pack it away – larger objects look nicer.

#3: De-personalize. Take down all personal photos and memorabilia – they will distract buyers.

#4: Add an aroma. Bake some chocolate chip cookies to give a homey feeling.

#5: Clean up. Organize and clean every room (and don’t forget to wash the windows).

#6: Add a splash of color. Get some new light neutral throw pillows and rugs to add interest.

#7: Reduce furniture. Less is more – too much furniture can detract from the home.

#8: Hire a handy man. Make sure all doors close properly and wall switches work.

#9: Bring in the outdoors. Add some fresh flowers or live plants to freshen the air.

#10: Light it up. Turn on all lights (and open blinds and curtains) to add a warm emotion.

With just simple and cheap staging techniques you can create a warm inviting feeling and make your seller’s home more enticing to buyers. Contact us today to help us show you other ways you can sell homes in today’s market.

Learn More/Get in Touch

Website: www.CMRealEstateMarketing.com

E-mail: molly@cmrealestatemarketing.com

Telephone: 480–987–7958