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Carrie Rollings' Blog

By Carrie Rollings | Agent in 90291

The Intelligent Market, Sink or Swim

Today both buyers and sellers are far more savvy to market and trends.  If they are not, there may be some unhappy endings coming their way. Some sellers live in the magical bubble of:" My house  is still worth what I bought it at during the height of the market....well, maybe a little decrease, but pretty darn close."  Unfortunately, the only outcome of this mentality usually reflects in longer DOM, days on market, which is a killer to a sale.  As the price "adjusts" and takes appropriate decreases, buyers wait like sharks.  They offer only when "the price is right."  If a seller working with an agent really looks at recent sales AND expired, canceled, withdrawns....ALL of the data accurately, then the "intelligent" pricing will begin.  Buyers will not jump on overpriced properties.  Period.  They will, however, go after perceived value.  So, if considering selling, make sure to take a logical approach and hear what the market is really saying.  The art of the deal really starts with with pricing....it is everything!

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