Social Media - How do you measure ROI?
Posted under: Home Selling
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February 25, 2009 7:47 PM |
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How would you like to have 56 Contracts this month? Would 69 be even better?
Privately held central Florida home builder Highland Homes shares how social media optimization increased their sales during December and January.
The highlights:
- Decreased their advertising budget by 50%
- Identified opportunities through Web site tracking and analytics
- Wrote 56 contracts in December
- Wrote 69 contracts in January
- Overall traffic increased by 26%
- Internet leads increased by 53%
- A 13% increase in conversion - internet leads converted to contracts
Click here to read the full Highland Homes case study on the mRELEVANCE site.
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