Selling a homeÂ is about more than finding the right listing price. There is a multiplicity of factors that contribute to the appeal or lack thereof of a home.
- Overpricing.Â This is the number one factor that will keep a house stagnant and on the market longer. For some, this is fine because they are not looking to have it move quickly. For others, the need to sell is the primary factor and so finding the sweet spot in pricing is vital for the quick turnover.
- As anÂ agent, the best way to balance the quick sell with the highest price is to follow three quick and easy steps.
- Start at a realistic price from the get-go.
- Establish how low your client will go worse-case scenario.
- Plan for weekly check inâ€™s and monthly price conversations based upon the facts of: market acceptance versus rejection, showing feedback and online marketing stats.
- Location. This cannot be changed, upgraded, or negotiated. Because of this, highlight the reasons why youÂ chose to purchase in that location along with some of the unique amenities you have learned about since living there. People will only spend a limited time one sight when they come to a showing and in that time, they will naturally â€˜judge a book by its cover.â€™ If you are in a great location, wonderful. If your location leaves much to be desired, perk up what you can to combat the negative.
- Condition/Accessibility. Perhaps the most changeable and client-able tip is to have your listing in the best possible condition with the most accessibility you can manage. Clean and de-clutter the interior of your home. Do whatever work is needed to the exterior to enhance the curd appeal. Make sure you have plans to leave for :30 minute blocks so agents can get in with clients to see the listing. These are all very â€˜basicâ€™ but unfortunately not done by far too many sellers.