When using social media whether it is for Real Estate or any business for that matter there is a certain etiquette that needs to be followed. This etiquette can make or break your success in using social media as a tool for business growth.
Unfortunately there are many in the real estate industry who do not follow common sense when it comes to social media. In fact I have found those in real estate to be lacking far behind others when using many of the social media networks including Facebook, Google Plus, Twitter and Linkedin to name a few.
Each of these social media sites are places where people gather to share information and learn from one another. Each of course has different uses and purposes amongst it's users. For example there is no question that if you compared Facebook to Google Plus you would not only see a vastly different set of users but also differences in the information exchanged on the sites.
Social media at it's core is another form of communication. Those that master the art of social media are not only able to use it as a communication tool but also a means by which to grow meaningful relationships.
Where many Real Estate agents fail is how they look at social media. Far too many are using social media as "personal billboards" and not as a place to build meaningful relationships that could help grow their business.
In order to use real estate social media properly
you need to make sure you are not using social media sites for the sole purpose of advertising. Many who practice social media the right way would refer to this as "link dumping". Far too many Realtors visit social media sites drop a link and then head to a different site. This does nothing for that person because in order for the link to aquire any value other people need to socially share it.
Socially sharing almost never happens unless the person sharing the link has built up a reputation of reciprocation. In other words building contacts in these sites that want to share your content.
Lets use Google Plus as an example. Look at anyone who has any success at the site and you will see that they not only share their own content but also reciprocate by commenting, sharing, and +1 other people's content as well.
In the link to the above article about using social media properly for the real estate industry, you will see mistakes discussed in each of the social media platforms that Realtors make on a daily basis.
Trust me reading the article would be well worth your time. Some of the blunders are big turnoffs to many folks and could be causing you to lose business without even knowing it. If you like the article please consider socially sharing it amongst your networks! I hope it really makes you think.