I recently sat down with national social media expert Mike Lyon. Mike is recognized as one of the top innovators in online lead generation and conversion for the home building and real estate industry. A highly sought after consultant and speaker, Mike has worked with many of the top 100 home builders and several of the worldâ€™s leading real estate companies.
He is the author of Browsers to Buyers: Proven Strategies for Selling New Homes Online, the home building industryâ€™s authoritative guide on internet marketing, lead generation and lead management and the newly released Social Media Guide for Real Estate. We talked about what sellers should ask and do to insure that the agent they choose is social media savvy and will be able to properly market their home.
Mario: Hey Mike, thanks for taking the time to talk today.
Mike: No Problem.
Mario: Letâ€™s get started. Most people start their search for a home online, so what should people do to make sure that the agent they choose to sell their home is using all of the latest online tools to market their home?
Mike: Make sure they have a website where your home can be featured. Also make sure they will list your home on Realtor.com, Zillow.com, Trulia.com and any other real estate website that has searchable listings.
Mario: What would be the one thing most people would be surprised to know when buying or selling a house?
Mike: The lack of follow up has reached epidemic proportions. Survey after survey shows that almost half of the agents donâ€™t call back at all, and the ones that do, will follow up way too late. An agentâ€™s follow up skills needs to match their skills to get the business.
Mario: Thatâ€™s a scary thought for someone thinking about selling their home. What can someone do to make sure they hire an agent who WILL follow up with people who may be calling about the home they have for sale?
Mike: Put them through the ringer. Shop them online. Fill out a contact form on their website and see how long it takes for them to follow up with you. I would also ask them what their follow up process is for short term and long term prospects, and how they guarantee fast responses to customers. Every good agent should have a process in place on how to follow up with potential buyers for your home.
Mario: Thatâ€™s a great tip. What can sellers do to make sure theyâ€™re getting the most social media exposure possible?
Mike: Share the fact that youâ€™re home for sale with everyone. Share it on Facebook, Twitter and all the other social media sites. Have people comment and talk about it. Also, make sure and pay for professional photos of your home. Help your Realtor look better and make your presentation look better. Sellers need to take responsibility for selling their home, whether they have a Realtor or not.
Mario: Thanks Mike, those are some great ideas. If people want to get in touch with you to ask you more questions or to invite you to speak, what are some ways they can do that?
Mike: They can visit me online at: www.doyouconvert.com. Thanks Mario!