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Beatrice Bloom's Blog

By Beatrice Bloom | Agent in 08540

WHY STAGED HOMES SELL BETTER

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Princeton Town Topics – Let’s Talk Real Estate – June 6, 2012

WHY STAGED HOMES SELL BETTER


Experienced REALTORS® know that a vacant house is more difficult to sell than a beautifully staged home. An empty house can seem stark and uninviting to prospective buyers, which makes them want to rush through a showing.


Minor flaws tend to stand out in a vacant house and can signal to buyers that the house might have larger, hidden problems. Even if the listing is new, a vacant house can feel stale, which might induce buyers to make low-ball offers that can negatively affect the property’s perceived value.


Professional staging brings a house to life. It creates a warm and inviting environment that encourages buyers to spend more time in the home and emotionally connect with it. It also helps them to imagine how the home will look when they live there.


Statistics show that staged homes sell about 17 percent faster and get a higher selling price than unstaged homes; so the cost of staging is usually covered by the increased profits at sales time.


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