Whether you're running a real estate agency or another consumer targeted business, there is no more inexpensive way to target a mass market campaign than with Postcard Marketing.
On a cost per contact basis, postcards can be the most effective way to reach your audience. But you need to do some planning before you jump into a postcard marketing campaign. A few pre-planning activities can save you thousands of dollars a year.
Know Your Audience
Too often a business owner will send out a postcard marketing campaign to a list of consumers that is too broad or not target. With today's technology and inexpensive lists, you can target your mailing to only people interested in your services or products. Most of today's top cheap postcard printers
have some great, inexpensive direct mailings tools that can help you drastically reduce your costs. Pay close attention not just to geographic demographics, but also to age, gender, family size, etc.
Cut Costs Where You Can
Many business owners fail to take advantage of some cost cutting tips. All of these may save you a few cents per piece on your postcards. That money can add up fast:
- Use black and white printing on the back of your postcards: Not everything has to be full color and many times color on only one side highlights and important marketing pitch
- Use a smaller sized postcard: Using an 5 x 7 postcard as opposed to a 4x6 not only increases your printing costs, but also raises your postage by over 50%. If you can get by with a smaller postcard, you can save your hard earned money.
- First Class postage isn't necessary: If your printer doesn't offer a bulk mail options, look elsewhere. First class postage isn't necessary for most mailings.
Use Coupons and Discounts
As a business owner looking to use postcard marketing, you are in a advantageous position. There are literally hundreds of Cheap Postcard suppliers online that can help you with your needs. BUT BE CAREFUL!
As with any industry, there are plenty of scams. Before you choose a supplier, make sure that you read professional reviews
on the company.
Once your comfortable with the company you've chosen, make sure you're taking advantage of the Cheap Postcard Coupons
available. We keep an updated list of the top companies coupons on our site and we use them ourselves. Using the latest coupons can save you thousands of dollars that you can put back into your business.
Use these tips and our coupons to work with the most reputable printers and get you Cheap Postcard Marketing started off in the right direction!