The key to self-marketing is EXPOSURE, and
let’s face it realtors, are a business within a business and certainly a self
owned business. Today that exposure means being a local celebrity (a well
known person and face) plus social networking exposure for relocation leads,
contacts and information.
The idea is to stand out and sometimes that
is for expertise in types of homes or specific desired properties (examples:
condominiums or first time buyers). A slogan is helpful and it must
be concise and to the point so it attracts attention and is memorable.
Your image must have the perception that you are very successful. Quality
brochures give the perception of success and are important, versus printing out
fliers on your own printer.
Remember that marketing efforts take time to
produce results. Consistent and timely marketing needs to be an ongoing
process. Repetition is a key to success and persistence does produce
Building and “maintaining contact” with your
data base is critical. I repeat, building and “maintaining contact” with
your data base is critical. Satisfied customers do not necessarily
mean loyal customers. Find ways to build Loyal Customers, often with the
help of outside loyalty builder marketing support companies. I am
excited about the ways iEnfluence, is concentrating on the system and “engine”
to support your efforts to both create leads and loyal customers.
by Arnie Goldberg, VP Marketing 3DM Corporation, Faculty University of Phoenix,
Author of a new Customer Loyalty strategies book “Give Your Dog A Treat” - www.giveyourdogatreat.com - email@example.com