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Angel Calzadilla's Blog

By Angel Calzadilla | Agent in Fort Lauderdale, FL

The base is changing and we realtors have to change with it.

The U.S. housing sector is a buyer’s market, but it won’t be for long. Real estate agents hoping to snag new customers this year will need to redefine their base clientele, shake up their marketing approach, and revaluate how to foster new relationships.

Investors, for example, will represent a hot buyer population in 2012; but they will not only be professional speculators with dozens of assets under their control. Their ranks will also include fledgling investors who simply want to pad their retirement funds. Agents should consider more training in this area, such as obtaining the Certified Investor Agent Specialist designation or the National Real Estate Investor Association’s Certified Agent for Real Estate Investors designation.

Agents should also pay more attention to the millennial generation, who fall between the ages of 16 and 32. There is pent-up demand among this crowd, which resembles the baby boomers and will have a like effect on the economy and the real estate market.

International buyers – particularly those from Canada and Mexico – represent another opportunity for hungry property professionals.

Meanwhile, domestic housing formation will grow as a result of immigration, with the U.S. Asian population slated to surge 79 percent in the next 30 years and the Latino population to double.
Angel Calzadilla
Prudential Florida Realty

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