I thought I would share with you what was shared with me. Most agents donâ€™t read listing flyer e-mails. Many block or unsubscribe to the sender or the e-flyer service. A handful read them based on address. Only two people actually admitted to reading them unconditionally.
Â One of the most constructive responses was from Robert Darrow, a RealtorÂ® with @properties. Within his criticism he offered solutions for communicating electronically. Besides knowing him from showings, I have been following Bob on Twitter and his blog, where he demonstrates a clear understanding of how to market oneâ€™s self in this Web 2.0 world, utilizing social media. My theory has always been if you market yourself correctly the business will follow.
My rant came out of the amount of e-mails overwhelming my inbox, that I was missing the important information buried in e-flyers. What I discovered through all this was the power of unsubscribe. Over the last weeks, e-mail by e-mail, I have been clicking on the unsubscribe button. I no longer receive an overwhelming amount of e-mails containing information easily accessible elsewhere. I have been working with buyers and guess what folksâ€¦. I found your listings in the MLS.