According to the latest reports, social media has became bigger than e-mail. That got me to thinking about where we are asÂ an industry. As usual, miles behind. I think many agents, and some brokers, missed the webinar that explained, to effectively use e-mail as a means of marketing your listings, or as a recruiting tool, it is called drip campaigns, not spam campaigns.
I conducted an an informal survey on Twitter and Facebook. The majority of readers responded no to reading the e-mails sent about listings. Several said they unsubscribe, a few said they read them if based on the address and only one person said an unqualifying yes.
I have used e-mails on occasion. I try to follow the guidelines suggested by the pros. Don't send listing emails often, and only if it is "newsworthy". Huge price reductions, something out of the ordinary new listing or a special brokers open event.
When I receive e-flyers on listings I usually ignore them unless something catches my eye in the headline. If I see a sender e-mail too much out then, I unsubscribe. I am not sure what unsubscribe means because it stops for a while and then I start to get them again from the same agents. I think someone told these agents Tuesday is a good day to spam out other agents with all their listings. I kind of understand the Fridays for open houses. What I don't get is, that if your office is e-mailing out a list to the broker community, why you have send an individual e-mail on each listing.
What I find interesting, is that the agents who are spamming listings are not engaged in the social networking community, which has surpassed e-mail as our means of communicating. This only goes to prove the point: you spammers are still not effectively marketing yourself or your listings, so you are probably not seeing this blog post!
Real estate community: What are your thoughts?