On a safari, looking for Lions...
New neighbors? Make them into new clients.
Spring and Summer finds residents and business people alike packing up and
moving to new homes and offices. And this can mean a stream of new
business. After all, it’s not just pizza delivery restaurants and
drycleaners who have potential new customers. Lawyers and other
professionals should tap into this opportunity, too. Even if they don’t
need your services right away, it’s smart to contact new homeowners and
business owners as soon as possible and let them know you exist.
So how do you find them? Here are a few sources to tap into:
- Change-of-address/change-of-service information. The U.S. Postal Service and local utilities have a list of people who have recently moved.
- Deed/home loan information.
Real estate transactions are a matter of public record. This
information includes the purchase date, purchase amount and loan
- Fee or subscription-based data sources, such as www.newhomedata.net, which automatically sends leads on homeowners who meet your criteria each month. Others include www.brandnewhomeowners.com and www.listgiant.com.
Once you have a
list of the new residents, send them a welcome letter in a professional
but conversational tone. Keep the letters brief and include testimonials
of previous clients. This is a good time to feature a special offer.
You also might
consider advertising in the community newspaper. The people who just
bought a new house or business peruse those publications when looking
for everyone from handymen to landscapers. Seeing your name may prompt
them to go ahead and secure legal services or at least add your name to
the rolodex for later.
competitive marketplace, it’s imperative to let newcomers to a
neighborhood or community know what you can offer them — before the
competition reaches them.
This post is brought to you by Affinity Title, Fort Myers, FL. We would love to connect with you on Facebook.