GoogleÂ and theÂ National Association of RealtorsÂ (NAR) collaborated on aÂ studyÂ looking at the digital usage of todayâ€™s home buyer. The study found that buyers are relying more and more on the Internet as they search for good real estate information:
â€œNine in 10 home buyers today rely on the internet as one of their primary research sources, and 52 percent turn to the web as their first step.â€
Here are other items the study revealed:
Days of research before the new home shoppers take action on a site
% of age groups who registered to buy/sell a home on a website
Used the Internet to search for a home by category
Obviously, todayâ€™s purchaser is utilizing the Internet to do extensive research prior to making a home buying decision.