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A.j. Ackerman's Blog

By AJ Ackerman - #1 Agent | Agent in Cape Coral, FL

How do I set the right price for the sale of my home? Watch the Video!


This is the fourth of 12 Tips on How to Sell Your Home Fast which can be downloaded from our free eBook library.

When you are trying to sell your home fast, setting the right asking price is absolutely key.

You can’t change the location of your Fort Myers home. You also can’t quickly change the other fundamentals of your home – its size, layout, or similar factors. In most cases, the home’s price is the strongest weapon in the quest for a quick sale!

As long as you haven’t picked a shady, fly-by-night operator for a real estate agent (see Tip #1), you should be confident that your agent will set the best possible price for your home. Armed wit research and comparable sales, they will be able to find the perfect balance between:

  • A price that’s too low, which will lose money for both you and your agent!
  • A price that’s too high, which will keep buyers away and leave your house to linger for too long on the market

The key is to come up with a price that will allow you to meet your goals, while still getting top dollar.

If you are having a difficult time accepting the price that your agent recommends, take a deep breath. Remember, if you have a competitively priced house, not only will it sell faster, but you may also have multiple bidders competing for your house! That is a situation which certainly favors you, the seller.

Today’s home buyers have more access to information than ever before. They are checking online listings, comparing prices and have no tolerance for overpriced listings. In fact, most online listings allow buyers to sort by “listed in the last 7 days”, “14 days”, etc. – which will eliminate the old dogs on the market. If you aren’t priced right, you may miss out on many potential buyers.

Remember, your agent wants to make money on the sale of your Fort Myers home too! They are your best resource for setting the right price to make your house sell quickly. That makes a good agent invaluable.

I can tell you that in my personal experience, this is often one of the most rewarding parts of my job as a real estate agent. If you choose to work with us at AJ Ackerman and Associates, we will be happy to help you set a price that will sell your house quickly, while still earning you the most money possible!

When you’re ready to set up an appointment, please contact us online, at Facebook.com/AJAckermanAndAssociates, or simply call (239) 565-7867.

- A.J.

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