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Andy Ogorzaly's Blog

By Andy Ogorzaly | Broker in Wicker Park, Chicago,...
  • Questions to ask when interviewing a listing agent

    Posted Under: Home Selling in Near North Side, Property Q&A in Near North Side, Moving in Near North Side  |  September 4, 2013 2:02 PM  |  628 views  |  No comments
    Considering listing your home? Are you doing your due diligence and interviewing a handful of agents or just choosing Uncle Ted? Uncle Ted is fine, but will he do a thorough price analysis and properly market you home? Take the time to find the active real estate professionals in your area and see what they can offer you. Just like getting bids for home renovations, you should also get bids for Realtors. And the lowest price as we all know, is not always the best. Accurate pricing and tough negotiation skills could get you thousands more. As a result, here are some questions that I would recommend asking the agents you interview:
    • What is your average market time of your listings? (Average days on market)
    • What is the average market time in my neighborhood? (Compare with their stats)
    • What is your average sale to list price ratio? (The final sale price (what a buyer pays for the home) divided by the last list price expressed as a percentage)
    • What is the average sale to list price ratio in my neighborhood?
    • Are you full time or part time? (Response depends on your preference)
    • Do you work by yourself or with a team? (Response depends on your preference)
    • Do you have any assistants? (Response depends on your preference)
    • Who will handle inquiries to leads and buyers agents if you are away?
    • How will you market my home?
    • Will you be creating brochures for buyers?
    • Do you do professional photography and/or floor-plans?
    • Is my home staged properly? Do you have any recommendations?
    • How much is your commission?
    • Am I responsible for any fees upfront or if I cancel the agreement?
    • How long will the agreement be for?
    For more helpful tips contact me Andy Ogorzaly at andy@yourmovenow.com or 312-566-SELL (7355). I am an active real estate broker in the Chicagoland area, but I also can refer you to other professionals nationwide.
  • Can my home sell quickly AND for a good price?

    Posted Under: Market Conditions in Bucktown, Home Selling in Bucktown, Moving in Bucktown  |  June 5, 2012 10:41 PM  |  560 views  |  1 comment
    The answer is YES, but only with an agent who is effective at executing marketing and pricing strategies.  Not all professionals are created equal, so not all Realtors can get you the same price in the same market.  You hire a professional because they sometimes tell you the things you don't want to hear...  "You had a beautiful home in the 70's, but unfortunately lime green shag carpeting just isn't in anymore."

    I really believe all homes are sellable.  Many times buyers like properties I would have never have chosen.  But if a home isn't staged or priced correctly then no one is going to like it (or even see it), which means it sits until you get an insulting offer.  You wouldn't go on an interview in a tank top and shorts, so why do you leave the pizza box out when you are showing your home?  And that agent is just as at fault for not consulting with their client about that.  The agent that allows a messy house is probably the same one that took all 3 crappy pictures you saw on the MLS.  

    While I can't discuss all my secrets on here, the main thing you need to know is that: your home has to look better than it's competition (in that price range) in order to sell.  The CURRENT competition really dictates what your home is worth.  Even one year ago is too old of comparisons. So if an agent tells you a low price you don't want to hear, don't bite their head off right away.  Just be sure to ask them what evidence do they have to back it up.  

    High sale price and short market time are possible, so talk with me today to discuss your Exit Strategy from your home!

    I Provide:
    -Agressive Pricing Strategy
    -Tough Negotiation Skills
    -Home Staging Consulting
    -Multi-channel Marketing 
 
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