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Sarasota Real Estate

Sarasota Homes

By William True | Broker in Sarasota County, FL

Virtual Home Staging - Another great way to mislead home buyers!

Virtual Home Staging - Another great way to mislead home buyers!

As a Sarasota buyer agent, it is frustrating enough to arrive for a showing only to find the listing agent has misrepresented the property in the MLS photos, beyond just the usual "putting the best foot forward". A true representation of what the home actually looks like would be nice, but this is often not the case.

Now comes a new way a misrepresenting the same old house, Virtual Home Staging. This is not a critique of home staging in general, which is often an effective way to highlight a homes' qualities, and is fairly common in the Sarasota real estate market.

Virtual home staging is basically adding features and objects by applying photo enhancements and other forms of graphic arts software to manipulate reality. For example, the room sizes could be made to looks larger, landscaping could be added or a room could be made to look freshly painted, even when it has wall paper from the 1970's.

The end result of the showing? An agents time wasted and a buyer disappointed by the misrepresentation. Real estate agents need to polish our professions' image, not tarnish it with smoke and mirrors.

Comments

By Tesser,  Wed May 26 2010, 20:48
As a stager who has transitioned my services to exclusively Virtual Staging I am upset to hear this happening. I have a disclaimer on my site that states specifically that the existing condition of the home will not be altered, touched up or outfitted with upgrades that don't exist. I would not do that with traditional staging approaches and my virtual approach is with the same integrity. Meanwhile the intent of the virtual staging is to offer buyers suggested usage of the space and completed decor for what they too could utilize within the same space. Ultimately I approach the staging applications to show off the homes features and selling points, it's not about the staging. It's a tool to aid in the marketing package for the house. I hope your experience doesn't taint the value of Virtual Staging as it's not a reflection of the tool but of the ethics of the user. Here is more info on this same topic that I just did for our local news station. Thanks for the topic. Tiffany

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