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Terry Colosimo's Blog

By Terry Colosimo | Agent in Scottsdale, AZ

The Importance of WOW

There are many choices to be made when considering the sale of your home.  Finding the right agent, one who is knowledgeable and experienced is very important.  But so is creating that emotional "wow" factor that hits the buyer when they enter your home.  Emotion is a very large motivating factor in deciding to buy and in deciding how much they are willing to pay.  To get top dollar and a quick sale on your home, I offer the following advice.  It isn't easy, but if done well should result in very few days on the market as well as top dollar.

Know your market and stage accordingly.  Create vignettes throughout the home featuring appealing moments in life, be it...peace & tranquility, relaxation, fun, organization...that will capture a desire within the prospective buyer to have the same.  Clear the clutter as completely as possible.  Stash the small appliances in the kitchen.  Nothing should appear on vanity tops.  Music, indoor temps and fans are all very important.  And odors...there shouldn't be any.  Be especially careful in your closet where body oils accumulate on unwashed items creating an odor familiar to you (you probably don't even notice) but not pleasant to a buyer.  Freshness is key.  You do not want to be remembered as the house that smelled like dirty socks. ( I actually had that experience showing a home a couple years back.)  And by the same token...your laundry room should also be fresh.

If you have pets there should be as little evidence of their existence as possible.  Believe me, I know how hard this one can be.  I've had clients put the litter box in the trunk of the car and take the kitties for a ride while the home was being shown.  Now that is extreme, but could really pay off in the long run.

It takes time and preparation on the front end, is difficult to live with while listing your home, but should yield fewer days on the market plus top dollar.  And isn't that the true goal after all?

Please visit my website, TodaysAZAgent. 

Comments

By Rebecca Kallhoff,  Wed May 15 2013, 11:27
Thanks for sharing!
By Terry Colosimo,  Wed May 15 2013, 11:46
Glad to share and hope that it helps someone out there!

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