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Kristen Heyen Noble's Blog

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Home Staging in Rochester New York

Home staging is gaining popularity in Rochester.  Not a day goes by that somebody comments  their interest on the home staging business to me.  Home staging is becoming a little more common in our area, but nothing like it is in other parts of the country.    

As my business grew, I added a partner, Michelle Wiest.  We both agree that textbook home staging is not effective in our area if you don’t combine the staging with decorating.  There is a definite distinction between the two.  Re-arranging some furniture, removing clutter, and shifting items from room to room is not enough to make a strong first impression on a home buyer.  Our inventory makes this possible without adding additional expenses to the seller.

There is no national certification, licensing, or accredited program for home staging.  There is a major difference between somebody claiming they are certified in home staging and actually being qualified to do an outstanding job.  I have received designations from different staging programs.  One program required a written exam, which took me 14 hours to complete, photographs from many rooms of my work, and testimonials from clients.  Another of my designations took me 2 hours on my home computer.  There is no way possible that two hours on a computer would have given me enough knowledge to do a quality job for my clients. 

There are some very successful “home stagers” in Rochester that have run successful businesses for quite some time.  I have admired and learned from viewing their work on line and at home shows.  They are both “certified” and qualified and I’m certain have wonderful portfolios. 

The public seems to know that right questions to ask when hiring a realtor associate, but what about a home staging professional.  Here are some questions:

1.    What are your fees and what do they include?

2.   May I see a portfolio of your work

3.   Do you have a personal inventory to help accentuate my home?  If yes is that included in your fee?

4.   How many rooms have you staged?

5.   What did your training include?

I have no doubt that home staging is effective in selling a home for a better price in a shorter time.  Your home is probably your biggest commodity. Make sure that whoever you hire is both certified and qualified for the best results!


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