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J.D. Songstad's Blog

By J.D. Songstad, Realtor | Agent in Santa Monica, CA

Use a video tour to help sell your home quickly!

Today most buyers search for homes online. To help entice them to come look at your home, it is very important to provide visual stimulation. Most buyers that I work with don’t bother to look at listings that don’t have photos, so it’s ideal to have a minimum of 25 good quality photos of the home. And if you want to get a buyer really excited, then use a high quality video tour to give them a walk-thru of your home. Here are some great statistics to show you the power of video:

Last year, 89% of buyers surfed the Web to find a house, while only 45% attended open houses and 36% looked at print ads, according to the National Assn. of Realtors’ Profile of Home Buyers and Sellers.

Know your video facts (from remax.net):
• YouTube gets two billion views a day
• The average person spends nearly 15 minutes a day on YouTube
• Using video multiplies your chances of ranking on page 1 of Google by 50
• Seventy-three percent of homeowners are more likely to list with someone using video; only .8 percent of real estate agents use video

But a great video does not do much good if it does not get views, so visit your agent’s YouTube channel to see how much traffic their videos are getting. There are some local Realtors with 10 times more videos than I have on my YouTube Channel, but they have had less total traffic to all their videos than I have had. And lots of other local “big name” Realtors make the mistake of not using video at all!

Here is a great example of a nice video home tour that I did for one of my listings. We received a full price offer on the townhome before the first open house!

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