Today most buyers search for homes online. To help entice them to come look at your home, it is very important to provide visual stimulation. Most buyers that I work with donâ€™t bother to look at listings that donâ€™t have photos, so itâ€™s ideal to have a minimum of 25 good quality photos of the home. And if you want to get a buyer really excited, then use a high quality video tour to give them a walk-thru of your home. Here are some great statistics to show you the power of video:
Last year, 89% of buyers surfed the Web to find a house, while only 45% attended open houses and 36% looked at print ads, according to the National Assn. of Realtorsâ€™ Profile of Home Buyers and Sellers.
Know your video facts (from remax.net):
â€¢ YouTube gets two billion views a day
â€¢ The average person spends nearly 15 minutes a day on YouTube
â€¢ Using video multiplies your chances of ranking on page 1 of Google by 50
â€¢ Seventy-three percent of homeowners are more likely to list with someone using video; only .8 percent of real estate agents use video
But a great video does not do much good if it does not get views, so visit your agentâ€™s YouTube channel to see how much traffic their videos are getting. There are some local Realtors with 10 times more videos than I have on my YouTube Channel, but they have had less total traffic to all their videos than I have had. And lots of other local â€œbig nameâ€ Realtors make the mistake of not using video at all!
Here is a great example of a nice video home tour that I did for one of my listings. We received a full price offer on the townhome before the first open house!