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By De Vonte Williamson | Agent in Setauket, NY
  • Did Your Home Fail to Sell? Some Tips To Land You a Sale!

    Posted Under: Home Selling in Suffolk County, Agent2Agent in Suffolk County, Celebrity Homes in Suffolk County  |  January 28, 2013 6:04 AM  |  342 views  |  3 comments

    De Vonte WilliamsonYou have probably tried everything, and are growing weary. You attempted to sell your home by yourself. You put an ad in the newspaper, online, and on the bulletin at the local grocery store, and the local community center. After that failed, you reluctantly listed your home with a professional Real Estate Agent. Now that that experience has come and gone, you are still looking to sell your home but do not know what to do.

    It is not uncommon for individuals to come to a Real Estate Agent exhausted, miserable, and in utter despair. They ultimately want to move on with their lives, but cannot do so unless they sell their home. Broken promises from previous Agents, expensive costs accrued from the marketing of their home when they tried to sell on their own, and still no sale. Here are some quick steps that are guaranteed to land you as sale, in any real estate market, under any and all economic decisions.

    1. Take a step back and Examine your home.

    If your home has failed to sell, obviously there is a reason for it. I always suggest implementing these “8 Tips to a Sale” when homeowners are frustrated with the numerous attempts to sell their home. The most critical step is to step back and examine your home. If you were a buyer looking at multiple homes a day, what would you be looking for? You would be looking for someplace that you can come home to after a longs day work. You would be looking for a home with a well manicured lawn, neat and clean yard, nice curb appeal, a nice relaxing entrance foyer, spacious living room, etc. However, when you notice unfinished odd jobs, leaks, and a cluttered décor, it can be hard to see anything else. That is why it is so important to take this time to reflect on what changes may be necessary to attract the most of the market share/ buyerpool for your home.

    2. Bring in an outside source for professional guidance.

    It is always a great idea to bring in a Real Estate professional such as an Agent, Home Stager, or Designer. These individuals have the expertise, and can assist you in noticing the flaws that may be undesirable to potential buyers. They can provide you with simple fixes, and show you ways that can enhance how your home shows to perspective buyers. The better your home shows to potential buyers, the more offers you can expect to receive!

    3. Make changes, updates, upgrades, etc. Make your Home Stand Out From The Rest!

    Now that you that you have armed yourself with knowledge, you can release your power by acting. Be sure to make the suggested changes and upgrades, and that you make your home stand out from the rest. I often tell my clients who are extremely anxious to get out of their current homes, and on with their lives,

    “If your competitions home’s grass is green, your home’s grass has to be greener. You have to be better than all the rest, if you expect to get something done, unlike the rest!”

    If you expect top dollar for your home, you cannot sacrifice this category. You have to make sure that your home is unique. For example, I had a client whose home was priced in line with the competition, but there was one thing that set my clients home apart. My clients home was meticulously kept. Not only were they the original owners, but they took extreme pride in the value of homeownership. This is exuded to prospective buyers once they walk into the door. You have to stand out from all the rest.

    “In a competitive Real Estate Market, you have to do the opposite of what everyone else is doing, if you expect to get exceptional results!”

    4. Interview a few Full-Time Real Estate Professionals, and Hire one.

    There are many Real Estate Agents throughout Long Island. However, only about 8% of all Licensed Real Estate Agents are Full-Time. Hiring an Agent that is not full-time will result in less than par service. How can you expect to get ahold of your Agent when you have a question, if they are an Accountant during the day? You may want to ask friends, neighbors and acquaintances.

    However, I find that selecting an Agent is less of a science, and more of an art! It is all about, “do you feel comfortable hiring this person to market your property in its best light, negotiate on your behalf, and work in your best interests?” I suggest interviewing at least three Real Estate Agents before choosing to hire one. You may also want to interview Agents from different brokerages. You may also want to work with a Brokerage who is known for selling your style of a home. For example, do not hire the little mom and pop Real Estate Agency on Main Street, if there average sales price is $600,000 and your home is in the neighborhood of about $1,800,000. However, having a broker that is more “upscale” represent you while you are in the lower price bracket is a good thing, because it will allow your home to get more market exposure.

    5. Have Your Agent Develop a Marketing Strategy.

    A Marketing Strategy is an Agent’s individual proven success plan. Put it in writing! An Agent may give you a marketing strategy verbally, but whatever is on paper, is more important! Anyone can say anything, but having a written plan shows step-by-step, the process that Your Agent is going to implement, in order to get your home sold! If an Agent does not supply you with a Marketing Strategy in writing, run the other way.

    6. Have Your Agent Develop a Positioning Strategy. (Price it Right)

    Positioning your home in the marketplace is vital. Your home has to be priced right, and targeted to the largest market share possible, in order for you to get your home sold. Put the Positioning Strategy in Writing! A Positioning Strategy consists of pricing strategies, pre-planned price adjustments, as well as positioning your home to the largest number of prospective buyers as possible. If your Agent does not develop a positioning strategy, your home will surely sit on the market, and remain unsold.

    7. Carry out the Marketing and Positioning Strategy.

    Now that you and your Real Estate Professional have done all your homework and legwork, it is time to implement! When you have completed the steps above, it is safe to place your home on the market. Make sure when your home is listed, your internet exposure is massive. 88% of prospective homebuyers begin their search online. You may want to double-check your pictures, and descriptions, to make sure they reflect your home in its best light.

    8. Await for the Offers and Re-position if Required.

    You’ve done all that you can to prepare your home for sale, and you seem anxious awaiting for an offer. This is not unusual. My clients often ask me, “what’s next?” All you have to do is wait! This can be an awkward time for you because you have been so used to being involved in the prepping of your home for the market. Now that your home is on the market, it is up to the Agent you hired to get the job done. However, during this time, you may want to track your showing activity. How many appointments were made to see your home during the first week? What about the second and third week? You want to get a healthy number on a weekly basis. This will let you know whether or not you are positioned correctly in the marketplace.

    But in the meantime, sit back, relax and start packing!

    I hope you found this information helpful. Feel free to pass it along. If you have questions about your local Real Estate market, or if you have previously had no success in your attempt to sell your home, and are really interested in selling your home, I will be glad to answer your questions and further assist you. You can call me at 631-638-6193 or email me at DeVonte.Williamson@cbmoves.com. You can also visit my website or read more on my blog.

     © copyright 2012 by De Vonte Williamson The material presented in this blog may not be reproduced or appropriated in any way without the explicit permission of the author.


  • Preparing to Sell your Home in 2013? Some helpful Tips!

    Posted Under: Home Selling in Suffolk County, Agent2Agent in Suffolk County  |  December 12, 2012 9:13 AM  |  320 views  |  1 comment

    Are you planning on making a change in the upcoming year? Downsizing, upgrading, or moving out of state? If you are planning on placing your home on the market in the new year, there are a few tips that will help you get the most bang for your buck, and ultimately assist you in maximizing the return on your investment.

    DeVonte Williamson

    1. Less is More: Let your homes charm and character shine as soon as a potential buyer steps foot on the sidewalk. Make sure that the exterior of your home is neat, well lit, green and lush. You should also de-clutter and cleanup areas around the front door. Potential buyers will have the opportunity to observe your entryway while their Agent unlocks your door. Make sure that there are no cobwebs, the door is in good shape, and that the entranceway is overall, inviting. Many buyers believe it or not, know if the home is right for them right before they even get a chance to open the front door.

    2. De-clutter: Your home could be the best house on the block, but if you have a wall full of pictures and awards, and a bunch of little nick-nacks throughout your home, buyers will not see past it. You only get one shot at making a first impression, so make it a lasting one! Remember, once you put your home on the market, it is no longer yours. You have to appeal to the masses!

    3. Atmosphere:  Have you ever gone into someones home and felt uncomfortable? Whether it be the cat or dog that keeps jumping around, or the smell in the air that makes you run for the door. Setting the right scene during showings is vital. Make sure that once you open the door to your home, it will feel like home to everyone else. Bake fresh cookies to make the home warm and inviting. Erect fresh flowers on the living room table to bring life and a sense of relaxation. Make sure beds are made and the home is free of any objectionable odors like pets. The smell of cigarettes, mothballs and perfume can make a lot of potential buyers uneasy and cause them to rush the previewing of your home. Your goal is to get them to stay in your home as long as possible. The longer they stay, the more comfortable they are, and the more interested they will be.  You may also want to consider having carpets cleaned regularly, and finishing up any odd jobs around the house. Don’t forget that homebuyers preview many homes throughout the week, and often the same day. You have to make your home stand out from the competition. Also consider constructing your own letter about how the house has made you happy while you have lived there, and leaving it out with the fresh cookies for buyers to take when they preview your home. Doing this will exude a sense of pride to the potential buyer.

    4. Price it right for multiple offers: Yes, even today in December 2012, including here on Long Island, it is not impossible to receive multiple offers on well priced homes. I am not telling anyone to underprice or give their home away, I am just saying–price it right the first time, and it is guaranteed to sell! If your home is the minority in the area, meaning that it needs a tremendous amount of work, you should not be priced like everyone else. You should price your home to reflect the repairs and updates needed, and give the potential homebuyer the incentive of buying your home. Homes in ideal neighborhoods that need some work, and that are well priced, are the homes seeing the most action, and multiple offers. Let your home be one of them!

    I hope you found this information helpful. If you or someone you know is currently looking to sell their home in 2013, feel free to pass this along. If you have questions about your Real Estate Investment, or about the Long Island Real Estate Market conditions, I will be glad to answer your questions and further assist you. You can call me at 631-384-3695 or email me at DeVonte.Williamson@cbmoves.com. You can also visit my website or read more on my blog.

    All content contained herein:
    © copyright 2012 by De Vonte Williamson
    The material presented in this blog may not be reproduced or appropriated in any way without the explicit permission of the author.

  • Open House This Weekend: 1 Morton Manor Road Setauket, NY 11733

    Posted Under: Home Buying in Suffolk County  |  December 12, 2012 7:22 AM  |  278 views  |  No comments
    Don’t be deceived! This elegant ranch is very spacious and has endless features. Nestled on a private Lane in Poquott Village, additional highlights include; 3 beds, 3 and a half baths, an open layout, full finished basement with walk out, and a bright home office. This lovely abode is perfect for someone looking to work from home. Hardwood floors, granite counter-tops,stainless steel appliances, new roof, windows, kitchen, baths, doors, and much more. Too much to list. Great home for the entertainer!Very low taxes of only $8,882. Currently offered at $558,000

    Open House This Sunday 2:30 to 4:30pm: 1 Morton Manor Rd Setauket, NY 11733
    All are welcomed! See you then!

  • Old Field, NY Coldwell Banker Previews Property

    Posted Under: Agent2Agent in Suffolk County  |  August 21, 2012 9:33 AM  |  293 views  |  No comments
    For more information, contact De Vonte Williamson, LSA of Coldwell Banker Residential at 631-638-6193.


  • You are Cordially invited to an Open House!

    Posted Under: Home Buying in Suffolk County, Home Selling in Suffolk County  |  July 12, 2012 6:30 PM  |  330 views  |  No comments

  • Finding the Perfect Home. Its all in Negotiating!

    Posted Under: Home Buying in Suffolk County  |  July 2, 2012 3:18 PM  |  284 views  |  No comments

    Finding the perfect home usually takes time. Whether it is your first time buying, or an investment property; buying a home is a huge purchase, as well as a huge financial investment--therefore, there are many things to consider. When considering the next place to call your home, there are many factors that one must take into account including;

    1. Budget & Criteria

    2. Property Taxes & Location

    3. School District

    4. Size & Style (Ranch, Colonial, etc.)

    5. Financing (Mortgage) & Closing Costs

    6. Representation (Agent & Attorney)

    7. Property Condition & Much More!


    Great! You've made the decision to take the plunge and buy a home. The first step in the Home buying process usually begins with choosing a Licensed Real Estate Professional to represent and guide you throughout the transaction (usually someone who is familiar with the area you are looking to buy in, or an overall Expert).


    The next step, is to get Pre-Approved for a Mortgage Loan. A Mortgage Pre-Approval, makes you appear as a Cash Buyer in the eyes of a Potential Seller. This gives you negotiating power, and also allows you to know the maximimum amount that you can spend on your home. It is also advised that a Buyer have enough money on hand to pay for closing costs (estimated at 6% of the purchase price--varies from state to state) as well as a 6 month cash reserve.


    Now it is time to go house hunting! Your Real Estate Professional, will now seek out properties that he or she finds fit for you based on the criteria you gave them, as well as your budget. Once the home is found, it is time to make an offer. Because you are represented by an Agent--(someone who has your best interest at heart), you and your Agent will be able to negotiate the fairest and best sale possible for you. For example, a great negotiation and outcome, will appear to look something like this.

    List Price: $295,000

    Offer: $270,000

    Counter Offer: $285,000

    Offer & Final Sales Price: $285,000 with $5,000 in Seller Concessions (Towards Buyers Closing Costs)

    Total Savings to Buyer: $15,000

    ***There are always exceptions in Real Estate. Ask for what you want! You might be surpised!***


    After the nerve racking negotiating has taken place, and the offer is accepted by the seller, it is time for the home inspection. Do not fear a "bad home inspection report."


    "A bad home inspection report, as I tell my clients, just means, that it is time for more negotiating."

    Though a bad report, can put a sale in jeopardy, any issues or concerns that arise out of the report, can be put aside with remedying of the problem, by more negotiating. Take the above example for instance. If the Purchase Price was $285,000 with $5,000 towards buyers closing costs (which would net the Seller $280k), and the home inspection report revealed a boiler that needs immediate replacement at an estimated cost of $8,700. I would advise my clients to leave their offer of $285k with $5k towards closing costs paid by seller as it was,  and ask the seller to replace the boiler. Both parties are usually willing to work together if it is not a major property defect. Think about it. Would you want to start the home searching process all over again? Or, in the eyes of the seller, would you want to have to find a buyer all over again?


    After the Home Inspection comes the Appraisal. An Appraisal is an estimate of a property's and it's improvements value, through a use of differentiated methods, to arrive at one figure. Does the property live up to the offer? If the property does not appraise for the pruchase price, a Lender will not issue the loan to the Purchaser or the Purchaser will have to make up the difference between the Sales Price and the Appraisal Price. Therefore, this leads to more negotiating, which in the end could save the buyer money!


    For Example; " if an offer of a property is accepted by the Seller and Buyer of a Property for $285,000 but the Appraisal reveals that the property is worth around $275,000, the Loan will not be approved, and the Seller may have to drop the Price, or the Buyer will have to bring the difference to the Closing Table." 


    Finally, you have a mortgage commitment letter from the lending institution in hand, found the house, got it inspected and appraised. Now it is time for closing, and to take possession of your new home. At the closing table, you will have to sign many documents including a promisory note, closing statement and more. If you do not understand anything that you are signing, ask for it to be explained. It is wise to have your Attorney and Real Estate Agent there with you--not only for support, but to answer any questions that you may have, and that are within their area of expertise. Be sure to bring your check book, and be prepared to recieve the keys to your new home!



    I hope you found this information helpful. If you or someone you know is looking for their home in the New York/Long Island & Queens area, please feel free contact me. 



    Your Trusted Real Estate Professional For Life!! I stand behind getting you results!


    De Vonte Williamson
    Licensed Real Estate Salesperson, NY

    Coldwell Banker Residential
    36 Route 25A
    East Setauket, New York 11733
    Office: (631)941-3100
    Direct: (631)384-3695 (available 24/7--Emergency) 


    (C) 2012 De Vonte` Williamson. All Rights Reserved.

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