You have probably tried everything, and are growing weary. You attempted to sell your home by yourself. You put an ad in the newspaper, online, and on the bulletin at the local grocery store, and the local community center. After that failed, you reluctantly listed your home with a professional Real Estate Agent. Now that thatÂ experience has come and gone, you are still looking to sell your home but do not know what to do.
It is not uncommon for individuals to come to a Real Estate Agent exhausted, miserable, and inÂ utter despair. They ultimately want to move on with their lives, but cannot do so unless they sell their home. Broken promises from previous Agents, expensive costs accrued from theÂ marketing of their home when they tried to sell on their own, and still no sale. Here are some quick steps that are guaranteed to land you as sale, in any real estate market, under any and all economic decisions.
1. Take a step back and Examine your home.
If your home has failed to sell, obviously there is a reason for it. I always suggest implementing these â€œ8 Tips to a Saleâ€ when homeowners are frustrated with the numerous attempts to sell their home. The most critical step is to step back and examine your home. If you were a buyer looking at multiple homes a day, what would you be looking for? You would be looking for someplace that you can come home to after a longs day work. You would be looking for a home with a well manicured lawn, neat and clean yard, nice curb appeal, a nice relaxing entrance foyer, spacious living room, etc. However, when you notice unfinished odd jobs, leaks, and a cluttered dÃ©cor, it can be hard to see anything else. That is why it is so important to take this time to reflect on what changes may be necessary to attract the most of the market share/ buyerpool for your home.
2. Bring in an outside source for professional guidance.
It is always a great idea to bring in a Real Estate professional such as an Agent, Home Stager, or Designer. These individuals have the expertise, and can assist you in noticing the flawsÂ that may be undesirable to potential buyers. They can provide you with simple fixes, and show you ways that can enhance how your home shows to perspective buyers. The better your home shows to potential buyers, the more offers you can expect to receive!
3. Make changes, updates, upgrades, etc. Make your Home Stand Out From The Rest!
Now that you that you have armed yourself with knowledge, you can release your power by acting. Be sure to make the suggested changes and upgrades, and that you make your home stand out from the rest. I often tell my clients who are extremely anxious to get out of their current homes, and on with their lives,
â€œIf your competitions homeâ€™s grass is green, your homeâ€™s grass has to be greener. You have to be better than all the rest, if you expect to get something done, unlike the rest!â€
If you expect top dollar for your home, you cannot sacrifice this category. You have to make sure that your home is unique. For example, I had a client whose home was priced in line with the competition, but there was one thing that set my clients home apart.Â My clients homeÂ wasÂ meticulously kept. Not only were they the original owners, but they took extreme pride in the value of homeownership. This is exuded to prospective buyers once they walk into the door. You have to stand out from all the rest.
â€œIn a competitive Real Estate Market, you have to do the opposite of what everyone else is doing, if you expect to get exceptional results!â€
4. Interview a fewÂ Full-TimeÂ Real Estate Professionals, and Hire one.
There are many Real Estate Agents throughout Long Island. However, only about 8% of all Licensed Real Estate Agents are Full-Time. Hiring an Agent that is not full-timeÂ will result in less than par service. How can you expect to get ahold of your Agent when you have a question, if they are an Accountant during the day? You may want to ask friends, neighbors and acquaintances.
However, I find that selecting an Agent is less of a science, and more of an art! It is all about, â€œdo you feel comfortable hiring this person to market your property in its best light, negotiate on your behalf, and work in your best interests?â€ I suggest interviewing at least three Real Estate Agents before choosing to hire one. You may also want to interview Agents from different brokerages. You may also want to work with a Brokerage who is known for selling your style of a home. For example, do not hire the little mom and pop Real Estate Agency on Main Street, if there average sales price is $600,000 and your home is in the neighborhood of about $1,800,000. However, having a broker that is more â€œupscaleâ€ represent you while you are in the lower price bracket is a good thing, because it will allow your home to get more market exposure.
5. Have Your Agent Develop a Marketing Strategy.
A Marketing Strategy is an Agentâ€™s individual proven success plan. Put it in writing! An Agent may give you a marketing strategy verbally, but whatever is on paper, is more important! Anyone can say anything, but having a written plan shows step-by-step, the process that Your Agent is going to implement, in order to get your home sold! If an Agent does not supply you with a Marketing Strategy in writing, run the other way.
6. Have Your Agent Develop aÂ PositioningÂ Strategy. (Price it Right)
Positioning your home in the marketplace is vital. Your home has to be priced right, and targeted to the largest market share possible, in order for you to get your home sold. Put the Positioning Strategy in Writing! A Positioning Strategy consists ofÂ pricing strategies, pre-planned price adjustments, as well as positioning your home to the largest number of prospective buyers as possible. If your Agent does not develop a positioning strategy, your home will surelyÂ sit on the market, and remain unsold.
7. Carry out the Marketing and Positioning Strategy.
Now that you and your Real Estate Professional have done all your homework and legwork, it is time to implement! When you have completed the steps above, it is safe to place your home on the market. Make sure when your home is listed, your internet exposure is massive. 88% of prospective homebuyers begin their search online. You may want to double-check your pictures, and descriptions, to make sure they reflect your home in its best light.
8. Await for the Offers and Re-position if Required.
Youâ€™ve done all that you can to prepare your home for sale, and you seem anxious awaiting for an offer. This is not unusual. My clients often ask me, â€œwhatâ€™s next?â€ All you have to do is wait! This can be an awkward time for you because you have been so used to being involved in the prepping of your home for the market. Now that your home is on the market, it is up to the Agent you hired to get the job done. However, during this time, you may want to track your showing activity. How many appointments were made to see your home during the first week? What about the second and third week? You want to get a healthy number on a weekly basis. This will let you know whether or not you are positioned correctly in the marketplace.
But in the meantime, sit back, relax and start packing!
I hope you found this information helpful. Feel free to pass it along.Â If you have questions about your local Real Estate market, or if you have previously had no success in your attempt to sell your home, andÂ are really interested in selling your home, I will be glad to answer your questions and further assist you. You can call me at 631-638-6193 or email me atÂ DeVonte.Williamson@cbmoves.com. You can also visit myÂ websiteÂ or read more on my blog.
Â Â© copyright 2012 by De Vonte Williamson The material presented in this blog may not be reproduced or appropriated in any way without the explicit permission of the author.