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www.DaveYourMortgageGuy.com's Blog

By www.DaveYourMortgageGuy.com | Mortgage Broker
or Lender in Sugar Land, TX
  • 5 Easy Tips to Improving your Website Now!!

    Posted Under: Tech Tips  |  May 26, 2011 3:15 PM  |  509 views  |  3 comments

    I recently read a great article on www.searchengineland.com and it was titled 5 Easy Things You Can do to Improve Website Conversion Now. They just as easily could have called it 5 tips to Improve Your Website, Period! Here are the 5 Great Tips combined with my Two Cents:

    1. Remove Unnecessary Web Page Content- Sounds easy enough. If its not getting you traffic or people do not visit the page often, get rid of it!! If you overload the viewer with too much content they will leave your sight. So Keep It Simple, if its not great content get rid of it. Now I know what you are thinking....."how do I know which page is getting traffic and which aren't?". Great question, install Google Analytics on your website. This tool will tell you everything, which pages are most popular, how many pages are on average looked at when someone visits your site, how many visitors per day, and where your traffic is coming from.
    2. Reduce the Load Time of Your Page- too many photos or videos??? Get rid of some or reduce their size. The article mentioned a great stat, one extra second delay in page load time and you have a 7% less chance of someone staying on your site, etc. To find out how your page does in regards to load time and suggestions to improve your load time check out: Page Speed. Another great Google product.
    3. Add a Call to Action on your "Thank You" Page- You know the Thank You Page, it's the page that pops up when someone signs up on your website for more information, etc. Customize that Thank You Page, add in a link to send them to your Blog, signup for a newsletter, etc. These things will help get you even more traffic or keep your traffic longer on your site.
    4. Use Bullet Points- I love bullet points and numbering items. By using Bullet Points you allow the reader/visitor to view the most important information. This is also goes for using BOLD letters. Don't force the reader to skip thru 6 paragraphs to get the main points, give them to the reader!!
    5. Use Google Analytics- I mentioned it before, but the article mentions it as #5. If your not using Google Analytics, you have no idea what your website is doing. And you really have no idea where your website traffic is coming from

    This article gave some great ideas and suggestions and I wanted to pass it along. With my added opinion.

    David Krichmar

    Mortgage Banker/Broker

    Schmidt Mortgage Company

    Approved MCE Instructor

    Office:832-689-6012

    David.Krichmar@gmail.com

    www.DaveYourMortgageGuy.com

    For More Mortgage Info Follow me at Dave's Blog

    DaveYourMortgageGuy.com is Voted the #1 Mortgage Company in Houston, Texas. 2010

    If you are looking for a mortgage in Fort Bend County, Sugar Land, Houston, Katy, Harris County, Brazoria County, Pearland, The Woodlands, Montgomery County or anywhere in Texas I am your GUY!

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    Use or reproduction of the material published on this site is expressly prohibited without the express written permission of the author

     
  • How to Make a QR Code for Any Webpage or Website!

    Posted Under: Tech Tips  |  May 7, 2011 6:45 PM  |  259 views  |  2 comments

    What is a QR Code you ask?  Per Wikipedia a QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.  Now in English, A QR Code is that black and white image that is on everything now.  Iphones love them.  Now you may not have a Iphone or an application to read QR Codes, but I bet some of your future clients do.  So how do you make one of these cute little black and white images???  Go to the website Bit.ly.  This website is amazing!!  It allows you to make any URL link into a short URL.  It also automatically makes a QR Code for any website or webpage.  Any Webpage......  Blogs, Listings, Facebook, YouTube, Twitter, etc. 

    Here are some of the other great things that Bit.ly will do for you:

    1. It monitors, the number of clicks of that page
    2. It tells you where the clicks come from, Google, yahoo, your website, etc.
    3. It shows you the comments and Likes on Facebook

    For us, Social Media is Marketing.  Make sure you know how successful your marketing (blogs, Facebook, links, etc) is by tracking the traffic it causes.  And to monitor the Traffic of your website you have to check out Google Analytics. 

    QR Code Dave Your Mortgage Guy

     

     


    David Krichmar 

    Mortgage Banker/Broker

    Schmidt Mortgage Company

    Approved MCE Instructor

    Office:832-689-6012

    David.Krichmar@gmail.com

    www.DaveYourMortgageGuy.com

    For More Mortgage Info Follow me at  Dave's Blog

    DaveYourMortgageGuy.com is Voted the #1 Mortgage Company in Houston, Texas.  2010

    If you are looking for a mortgage in Fort Bend County, Sugar Land, Houston, Katy, Harris County, Brazoria County, Pearland, The Woodlands, Montgomery County or anywhere in Texas I am your GUY!

     

    facebook Dave Your Mortgage Guylinkedin David Krichmaryoutube David Krichmartwitter Dave Your Mortgage Guy  

     

     QR Code Dave Your Mortgage Guy

    NMLS#:293883

    Use or reproduction of the material published on this site is expressly prohibited without the express written permission of the author

     
  • How to make a Short Link for a Webpage and monitor the Traffic!! Make Short URL

    Posted Under: Tech Tips  |  May 2, 2011 9:44 AM  |  370 views  |  No comments

    UGH!!!  I cant fit my website link into the box in Twitter!!!  Or It is way to long to put in my Facebook status box.  Am I even getting any Traffic by posting these links???   Stop worrying, all you have to do is make a Short URL for your blog, listing or any webpage.  This amazing site is called Bit.ly.  This free site allows you to make a short URL for any webpage or link.  Think about that for a minute, you can make a short link to a Yahoo article(webpage) and post it on twitter.  And you can actually monitor how many people click on it.  Or how about when you post a link for your MLS listing.  Most likely your MLS system does not tell you how many people click on your listing link, but this will.  Here are the benefits of Bit.ly:

    1. Its Free, so why not use it!!
    2. It monitors, the number of clicks
    3. It tells you where the clicks come from, google, yahoo, your website, etc.
    4. For your Iphone lovers!!!  It automatically makes a QR code for you
    5. It shows you the comments on facebook and Likes

    For us, Social Media is Marketing.  Make sure you know how successful your marketing (blogs and links) is by tracking the traffic it causes.  And to monitor the Traffic of your website you have to check out Google Analytics. 

     

     


    David Krichmar 

    Mortgage Banker/Broker

    Schmidt Mortgage Company

    Approved MCE Instructor

    Office:832-689-6012

    David.Krichmar@gmail.com

    www.DaveYourMortgageGuy.com

    For More Mortgage Info Follow me at  Dave's Blog

    DaveYourMortgageGuy.com is Voted the #1 Mortgage Company in Houston, Texas.  2010

    If you are looking for a mortgage in Fort Bend County, Sugar Land, Houston, Katy, Harris County, Brazoria County, Pearland, The Woodlands, Montgomery County or anywhere in Texas I am your GUY!

     

    facebook Dave Your Mortgage Guylinkedin David Krichmaryoutube David Krichmartwitter Dave Your Mortgage Guy  

    NMLS#:293883

    Use or reproduction of the material published on this site is expressly prohibited without the express written permission of the author

     
  • 6 Great Tips to Improving your Internet Presence. SEO

    Posted Under: Tech Tips  |  April 18, 2011 12:48 PM  |  206 views  |  No comments

    Whether you want to focus on your SEO (search Engine Optimization) or your Internet Presence, it is all the same.  The Goal is to get found on the Internet and get found a lot.  I by no means think of myself as a SEO expert, even thou I am on the first page of Google for over 20 different mortgage topics and teach a MCE class on this topic.  Infact I believe the opposite, I am a student of SEO.  And if you don't look at yourself as a student, you will get passed over by those that keep learning.  The goal with Social Marketing is to be found on the internet.  Even better, would be to have new clients find us on the internet.  Here are my 6 tips to being successful at getting found on the internet. 

    1. BUTTONS- We are all on Facebook, twitter, linkedin and maybe more sites.  Buttons make it the easiest and most direct way to get found on these sites.  Yes, the client could go and look you up on facebook but why not make it easier for them and point them to it.  That is what buttons are for.  Here is a great Video on how to do a "Google Me" button.  Here is a blog on how to do buttons
    2. FREE PROFILES- Almost every website in the world offers a free account/profile.  This is the easiest way to get your info on the internet and get traffic.  Websites such as ActiveRain already get traffic so by having a profile you increase the chance of getting found.  I suggest getting a profile on any site that is Free such as Trulia.com, Facebook, Twitter, YouTube, Linkedin, Google Profile, etc. 
    3. YOUR WEBSITE- Please I am begging you!!!!  Do your own website.  If you are using a free website that is provided by your real estate company, it could be hurting you.  Yes, its great to have a website but Google can tell that your "content" is the same as every other Real Estate Website by that company.  And the key is get your website to the top of Google's Searches.  The best way to do that is to have original content.  Have a Page on your site for Blogs/Blogging.  And do some custom Tabs on specific topics, school districts, subdivisions, mortgage programs, etc. 
    4. BLOG!!- I can personally say that the #1 way that people find me and decide to use me for their mortgage is because of my blogs.  1. Blogs are the easiest and most effective way to get to the First page of Google.  2. Blogs give you the best way to convey that you are an expert on a topic and why someone should use you.  Don't believe me, Google some real estate topics in your area and see who comes up and what they wrote about.  Whether or not you agree, they are the expert on those topics. 
    5. DON'T STOP- We are all creatures of habit.  If we do not see an immediate reward, we tend to give up or possibly change our approach.  Don't give up, it may take some time to see a real response to your social marketing.  Stay consistent and it will payoff.  And most importantly, 99% of social marketing can or is free.  So look at as free advertising and stick with it. 
    6. KISS- You know the saying Keep It Simple Stupid.  I love this saying, because ah its SIMPLE.  Your social marketing needs to be simple.  If its difficult you wont do it.  So stick to the things that are best for you and easiest for you to stick with.  You may love facebook, but hate twitter.  Great, then focus on facebook.  What ever you do make sure you like or love it.  I love blogging and cant imagine not doing it weekly. 

    The key to improving your internet presence is being constant.    Stick with it and always try to improve it.  It may work best to make it part of your schedule, maybe blog a topic every Wednesday.  Or maybe do it as it fits in your schedule.  Keep in mind, no one is a SEO or Internet Presence expert, this is always new things to learn or improve on.   Good Lucking with your SEO'ing!!!!!


     


    David Krichmar 

    Mortgage Banker/Broker

    Schmidt Mortgage Company

    Approved MCE Instructor

    Office:832-689-6012

    David.Krichmar@gmail.com

    www.DaveYourMortgageGuy.com

    For More Mortgage Info Follow me at  Dave's Blog

    DaveYourMortgageGuy.com is Voted the #1 Mortgage Company in Houston, Texas.  2010

    If you are looking for a mortgage in Fort Bend County, Sugar Land, Houston, Katy, Harris County, Brazoria County, Pearland, The Woodlands, Montgomery County or anywhere in Texas I am your GUY!

     

    facebook Dave Your Mortgage Guylinkedin David Krichmaryoutube David Krichmartwitter Dave Your Mortgage Guy  

    NMLS#:293883

    Use or reproduction of the material published on this site is expressly prohibited without the express written permission of the author

     
  • 5 Reasons Why You have To Be On Twitter. TWEET TWEET

    Posted Under: Tech Tips  |  March 31, 2011 1:51 PM  |  192 views  |  1 comment

    Of course there are probably a million reasons to be on Twitter.  Like how about to find out what Kim Kardashian ate for Lunch????  But lets talk about 5 reasons that it will help your business.  And trust me for the life of me I could not figure out how Twitter was even helpful to my business.  Because lets be honest Justin Bieber Tweeting is not Helping my business!!  But, I have finally come up with at least 5 ways that it can help.

    1. A Free Profile- I teach a MCE class on social marketing, etc and my biggest thing is if its free(profile) why not do it.  I suggest having a profile on any website that gets traffic, facebook, youtube, twitter, trulia, activerain, etc.  This is one more example.  By being on as many sites as possible you increase your internet prescience.
    2. ReTweet- for those of you who do not know how to start blogging or what to Tweet about, ReTweet is your option.  This allows you to Retweet an article you find on the internet and have it posted on your Twitter Page.  Most major websites give the option of "ReTweeting" just look for the ReTweet button on the left hand side where the article starts
    3. Communication- Now more then ever it is important to be available thru any communication option.  I have had clients find me off of Twitter, ActiveRain, Facebook and FaceBook advertisements, Trulia, Message Boards and the list goes on.  You may hate Twitter but your possible future client may love it and found you because of Twitter.
    4. 200 Million- Twitter is no longer that short version of the Facebook status option.  There are over 200 million members and they are tweeting over 110 million times a day
    5. Super Charge your Blog-   I recently read an amazing Article by Karen Riddler about how when she posts her blogs on Twitter she received 38 immediate views.  This is 38 views that she would not normally get.  So Twitter brings your blogs more exposure then you would normally get.  And remember the more traffic(clicks) your blogs get the higher they appear on the 1st page of Google.  Which is the Super Bowl for all of us bloggers, its gets no better.  Immediately after reading Karen's Article I test it and I received 15-35 more views right away on my blogs. 

    For quite some time I could not figure out how Twitter was even remotely helpful to my business.  And I now can honestly say I have figured it out.  Its EXPOSURE!!!!!  The more places my blogs appear the more traffic I get.  Now remember Twitter limits you to 140 characters, so keep it short and for your links use short URLs.  I hope you found this helpful.  And if you have any other amazing reasons to use Twitter please leave a comment!

     

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    David Krichmar 

    Mortgage Banker/Broker

    Schmidt Mortgage Company

    Approved MCE Instructor

    Office:832-689-6012

    David.Krichmar@gmail.com

    www.DaveYourMortgageGuy.com

    For More Mortgage Info Follow me at  Dave's Blog

    DaveYourMortgageGuy.com is Voted the #1 Mortgage Company in Houston, Texas.  2010

    If you are looking for a mortgage in Fort Bend County, Sugar Land, Houston, Katy, Harris County, Brazoria County, Pearland, The Woodlands, Montgomery County or anywhere in Texas I am your GUY!

     

    facebook Dave Your Mortgage Guylinkedin David Krichmaryoutube David Krichmartwitter Dave Your Mortgage Guy

    NMLS#:293883

    Use or reproduction of the material published on this site is expressly prohibited without the express written permission of the author

  • Free Ebook on Facebook Page Marketing. Great Info on how to improve your Page.

    Posted Under: Tech Tips  |  March 1, 2011 11:14 AM  |  523 views  |  No comments

    HubSpot has once again put out a very informative book on Social Marketing.  It is titled "Facebook Page Marketing".  It goes over just that, Facebook Pages and how to get the most out of them.  Here are just some of the topics:

    1. You can have different pages-  So why not do a page for the areas of town you focus on.  Or maybe even specific developments/sub divisions that are in your "farm" area.  You are not limited to one page
    2. How often should you post on your wall?- per the experts you should do it every other day, this gets you the most attention.  Personally, for me I post when I have something good to post and I don't post if its not a worth while topic
    3. When is the best time to post?- the morning and on weekends, this is when Facebook has the most traffic and visitors. 
    4. Custom Tabs- You can actually add Tabs to your Facebook Page.  Very cool, and helps get even more exposure. 
    5. Buttons/ Links-If you have a facebook page, advertise it.  Make a button or link for it so more people go to the page
    6. Blog on your Page- its better and more informative then just updates.  Plus this gives you one more free place to post your blogs.  this will also help you with your Search Engine Optimization. 
    7. Advertise on Facebook- of course Facebook thinks this is a good idea, but it will also help you get traffic to your page.
    8. Facebook page traffic updates- This is not in the book, but also helpful.  Facebook sends you a weekly update on the traffic to your Page.  How many visitors, increase or decrease of traffic since last week, etc

    Facebook is an amazing free tool for Social Marketing.  Shoot, it maybe the #1 one tool to successful social marketing.  If you would like this free ebook from Hubspot, just send me an email and I will send it to you. 


     


    David Krichmar 

    Mortgage Banker/Broker

    Schmidt Mortgage Company

    Approved MCE Instructor

    Office:832-689-6012

    David.Krichmar@gmail.com

    www.DaveYourMortgageGuy.com

    For More Mortgage Info Follow me at  Dave's Blog

    DaveYourMortgageGuy.com is Voted the #1 Mortgage Company in Houston, Texas.  2010

    If you are looking for a mortgage in Fort Bend County, Sugar Land, Houston, Katy, Harris County, Brazoria County, Pearland, The Woodlands, Montgomery County or anywhere in Texas I am your GUY!

     

    facebook Dave Your Mortgage Guylinkedin David Krichmaryoutube David Krichmartwitter Dave Your Mortgage Guy

    NMLS#:293883

    Use or reproduction of the material published on this site is expressly prohibited without the express written permission of the author

  • 8 Easy Ways to get more People to Read Your Content

    Posted Under: Tech Tips  |  December 16, 2010 8:04 AM  |  175 views  |  No comments

    CopyBlogger recently came out with a list of 8 great and easy ways to get more people to read your content.  CopyBlogger is a great website for help with blogging.  Here is the list of 8 great ways to get more people to read your blogs, web pages, posts, etc and my thoughts:


    1. Embrace the Line Break- use paragraphs.  Keep in mind most people skim over pages.  So by breaking your thoughts up, it make sit easier for them to skim and read what they want
    2. Break up your Topics with Sub Heads- just like using paragraphs this is a great idea.  Subheads are great if you are writing a longer post or have many different topics within the post
    3. Use Bullet Lists- I love this idea and I use it often.  It gets the reader's attention and makes it easier for your to highlight the important information.  I also like to use numbered lists
    4. Use Deep Captions- Image Captions are the most attention grabbing information on a page for most readers(skimmers). 
    5. Add Highly Relevant Links-  More important then anything we do is to make the information we give relevant.  That is what keeps readers on your page and makes you appear as an expert on a topic.  Relevant links is part of this. 
    6. Use Strategic Formatting- Bold the important words.  Or maybe even use different colors
    7. Use Numeric lists- I beat them to the punch and mentioned my love for numbered lists in #3.  I love numbered lists!!!  It makes the reading easier for the reader and easier for you to highlight a list of items that are important to the topic. 
    8. Check your Dual Readership path- translation: Proof Read.  Are you giving the reader the jest of the post in the easiest and most direct way possible.   
    9. BONUS!!!  Use Photos- it gets their attention and I have read that photos keep someone on your page for up to 3 times longer then pages/posts without photos. 

    I hope you found this information helpful.  Good luck with your blogging!


     


    David Krichmar 

    Mortgage Banker/Broker

    Schmidt Mortgage Company

    Office:832-689-6012

    David.Krichmar@gmail.com

    www.DaveYourMortgageGuy.com

    For More Mortgage Info Follow me at  Dave's Blog

     

    If you are looking for a mortgage in Fort Bend County, Sugar Land, Houston, Katy, Harris County, Brazoria County, Pearland, The Woodlands, Montgomery County or anywhere in Texas I am your GUY!


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