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Carole Morgan's Blog

By Carole Morgan Home Stager | Stager in Richland, MI

Home Staging When Inventory is Low

Are you ready for the shift in the market? Things are a little easier now days-things are looking up but have you made the paradigm shift in your philosophical approach to selling in the ever changing, ever manic market of real estate?

At StageRight Home Staging we continually talk about and teach to lifestyle merchandising and target marketing because no matter what the current market is, someone wants to buy a property in a specific area for a specific price with a specific wish list. Promote a home's potential through lifestyle merchandising and target marketing and you will maximize the sales potential of that property.

What next? Have we thought about price? When inventory is low properties sell quickly, easy money for everyone but are they priced for low inventory? Professional home staging will garner not only more offers but will justify higher prices, thus values increase. Don't sit on yesterday's pricing values. When inventory is low improve market position and maximize sales potential through professional home staging presentation. Professional staging typically will yield at least a 15% price increase in a property. Professional home staging preserves precious home equity.

If inventory is still high in your neck of the woods, then professional home staging will place your property at the head of the short list and will support appropriate pricing. Aesthetics must support price.

Take a look at the very unique home. They are competing with new construction, saw the value in home staging and are giving it a try. This property had 116 hits on the website in the first 6 days.



Carole Morgan CEO and Owner

Certified Design Specialist-Home Staging and Redesign

Real Estate Staging Association RESA-PRO

Real Estate Staging Association Top 15 Professional Stagers in North America, 2011

Battle Creek Area Association of REALTORS Affiliate of the Year, 2010

President Southwest Michigan Chapter of the Real Estate Staging Association (RESA)

RESA Professional Stager of the Month, January 2010

RESA Professional Stager of the Year, Nominee, 2010





By Delaine Campbell,  Sun Mar 24 2013, 08:16
Good insight
By Jeremy Drobeck,  Mon Mar 25 2013, 05:51
You do great work Carole!
By Carole Morgan Home Stager,  Mon Mar 25 2013, 17:00
Thank you, Jeremy. Tell all your friends! Thanks, C

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