Life is great as I have been extrememly busy these past few months. 

I had a presentation last Tuesday to a group of business professionals and they are hooked on the idea of staging being a marketing tool.  At first they really didn't get it and were very skeptical of this fad called "home staging".  They previewed it as just another gimmic.  But when confronted with the stats and when presented as a "must have marketing tool" they really got on board.  They were practically giddy now that they really understand how it all makes sense.

The line that really got them thinking was this "  In the past buyers expected to buy what the sellers were selling, and remodel later.  In this market of over-supply (and instant gratification,) buyers look until they find something just right, or they keep looking.  Some staging involves minor cosmetic updates, neutral but attractive in nature, that make the product motivating.  While a price reduction may not make any difference at all in the buyer’s perception of marketability, minor updates and presentation can make a huge difference.  

The only thing we did here before staging was remove the old wallpaper mural and paint.  The rest was staging.  The property sold but more importantly this particular property was no longer considered "old". We made the entry tile work.

Presentation and perception make all the difference when marketing your largest personal investment.

At StageRight Home Staging we are dedicated to customer service.  Our services include consultations for home staging as well as actual staging services.  We stage occupied and vacant properties, we provide move in decorating, staging to live (redesign using your own stuff), home organization and downsizing services, color selection and project management for remodels and upgrades.  We are Accredited Staging Professionals, members of RESA (Real Estate Staging Association) and the Battle Creek Board of Realtors. StageRight Home Staging developed a program that has been approved by the State of Michigan for continuing education for realtors.

StageRight has a preferred REALTOR™ program for realtors with whom we collaborate on-a-regular bases.  We hold quarterly Lunch and Learn programs for agents in our service area to keep them up on our industry, what works, what doesn't.  We write a monthly newsletter, I teach Staging to sell and Staging to live classes at the local community college at their Life Long Learning Center (Kellogg Community College),have written a weekly article for our local paper titled Ready for Market.  We are a Family Partner for Habitat for Humanity as well as supporters of the Pet Friendly efforts of the Humane Society of South Central Michigan.  As the owner I am a regular blogger trying very hard to encourage staging throughout south west Michigan. 

As a retired operations vice president with a background in design I am prepared to help you market your property.  Whether you are a real estate agent or a home owner getting ready for market StageRight Home Staging can help.

Carole Morgan Owner, President StageRight Home Staging

ASP, RESA PRO, Nominated as RESA Professional Stager of the Year 2010

RESA Stager of the Month January 2010

269.207.9632