I am over luxury.Â What does it even mean?Â We repeat these words mindlessly in this business, until they are meaningless.Â Why beautiful?Â Thatâ€™s just dull, the opposite of beautiful, really, right?Â If you say it every day 5 times it sort of loses its impact, I mean.
Chic?Â Or Sheik.Â No, thatâ€™s a joke.Â But really, Chic?Â How many real estate agents have you met who you would describe as chic?Â The French ones?Â How is a real estate agent the authority on chic?Â Or hip?Â Hip replacement surgery?
Believe me, I am not saying that I donâ€™t use these words as well.Â I carry them around in my marketing first aid kit like band-aids, to be applied at any time I falter for descriptive adjectives.Â We canâ€™t get too creative either- we donâ€™t want to appear to be weird.Â And our clients do want what everybody else has.Â But why?Â Wouldnâ€™t you want to stand out in a sea of sameness?Â Unless you feel compelled to jump on the coattails of something that already really works and you want to copy, emulate or be associated with.Â I did not study marketing, but Iâ€™ll bet thatâ€™s the whole strategy- associating.Â Technical term?
â€œSexyâ€â€¦Disturbing?Â That descriptor makes me feel funny when I associate it with real estateâ€¦Â Worst misspelling of â€œspaciousâ€ I have seen in a property listing:Â â€œspeciousâ€.Â Worst misspelling of â€œexpansiveâ€: â€œexpensiveâ€ (though â€œexpensiveâ€ I do sort of like).Â Â But using some of these words feels comfortable, like putting on slippers at the end of the day.Â Ahhh, â€œstylish!â€
I vote for a dictionary of new terms for real estate only.Â Here are some of my inventions that I would like to nominate for inclusion:
â€œCrusticâ€-Â Â mixture of crusty and rustic, handy when showing old houses
â€œLuxiveâ€- striving to be perceived as pricey
â€œBlower Upperâ€ â€“ okay I only heard that one, I am not claiming I invented it.Â That one is self-explanitory
This saying is not really related to real estate, but you could throw it in there and I did invent it:
â€œChopping my yamâ€-Â wasting my time with something I would rather not be doing as in, â€œQuit chopping my yam.â€