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Annette Lawrence's Blog

By Annette Lawrence 727.420.4041 | Agent in Palm Harbor, FL
  • REALTORS - objects of test

    Posted Under: Tech Tips in Florida, Agent2Agent in Florida, How To... in Florida  |  June 3, 2014 10:39 AM  |  469 views  |  No comments
    REALTORS were subjects of test.

    No Realtors Were Harmed During Testing.

    By: Annette Lawrence, Broker/Associate,
    Remax, Palm Harbor FL 
    Real Estate Made EZ.


    The outcome of this testing verified that REALTORS respond to advertising principles in the same manner as the public.

    The hypothesis was that REALTORS have a set of interests, workloads and concerns that compel greater selectivity regarding what they will read and this should result in read rates being highest in those subjects directly related to them or their business.

    Recent blogs published on Trulia discussing subject lines, were in essence, an extension of subject line response testing. In the Trulia environment, the Title serves the same purpose as the subject line for email. During the time of this testing, Trulia was experiencing inordinate spam attacks compelling REALTORS to read more thoroughly the titles to sort the spam from the real posts. This dynamic should not go unrecognized.

    The audience was targeted via controls on TRULIA under the CATEGORY and LOCATION menus.

    The selections for Category were:
    a) How to
    b) Tech Tips and
    c) Agent to Agent.
    Location: FLORIDA

    Test Results

    The blog with title containing "Thank You" received 108 reads. Creating subject lines and copy containing YOU is a common and accepted practice to engage the consumer. This result will serve as the baseline for further measures.

    Improving upon the title containing "Thank You" was the title containing 'What' which resulted in a 37% increase in readers

    Further improving on the title containing "Thank You"' was the curiosity word "Irrelephant" with resulted in an 70% increase in reads!

    Even more Improvement on "Thank You" by a whopping 91%, was a title containing "HUD HOMES"

    • Thank You  108 (Baseline)
    • What             +37%
    • Irrelephant      +70%
    • Hud HOMES  +91%

    CONCLUSION:
    Although most REALTORS do not specialize, some even avoid, HUD HOMES, there exists a significant level of interest that resulted in clicking. The test results suggest that REALTORS are human too, and respond as a citizen when topics of mutual concern are presented.

    Where the rubber meets the road
    One could easily conclude that "Free List of HUD HOMES" will be a headline, subject line or title that should be seriously considered by those professionals needing to generate business. Be smart. Refer to your business plan and remind yourself regarding the defination of your businesss. Refer to other agents those responses that do not align. Convert those who are ready to buy.

    NEWBIES, this is a great opportunity to get engaged in transactions that will close quickly. 
    THIS IS HOW YOU LEARN AND EARN!

    How would you apply a 'Rubber Meets the Road' implementation for the "Irrelephant" findings?

    Best of Success,
    Annette Lawrence, Broker / Associate
    Remax 
    Palm Harbor, FL
    727. 420. 4041
  • You need to know subject and title SECRETS

    Posted Under: Tech Tips in Florida, Agent2Agent in Florida, How To... in Florida  |  May 27, 2014 11:05 AM  |  495 views  |  1 comment
    Annette Lawrence, REALTOR, Palm Harbor, FL

    YOU NEED TO KNOW THESE SUBJECT LINE AND TITLE SECRETS

    Sometimes I don't have a clue.
    Sometimes I see advertising that only produces a cloud of question marks for me. I understand the message  to me is,"This is not intended for YOU!" There is more and more of that going on it seems.

    Other times I see a sign with a decal and an arrow pointing 'that-a-way.' Asking, "What's that for?" means that is not for me either.

    There are some things I'll never understand, other I don't give a whit to understand, and a few for which I continue to press and pursue the revelation.

    When it comes to titles and subject lines, here's a few interesting discoveries.

    Let start this blog with a never-do suggestion. A/B testing showed a decrease in click rates of email with FW in the subject line. Genius not required to understand the reason for that outcome.

    When the word YOU is included in a subject line, an increase of 0% (that's a zero) in click rate was realized! 

    "Thank Gloria," "Thank Heaven," or "Thank You"  all resulted in a 8% increase in click rate.

    And, very surprising, BLANK subject lines resulted in a 3% increase in click rates.

    In both 1 to 1 and 1 to many, the inclusion of the recipients 1st name in the subject line increased click rate by 1.5%. I had anticipated more, but it was not to be.

    Finally, of incredible significance is determining the day of the week the highest percentage of email is opened. They are Fri, Sat and Sun!  That means Mon-Fri a whole lot of email is ignored. If you are the boss, you may want to review your subject line usage. FW and FYI just don't inspire very energetic clicks.

    90% of email is opened within 24 hours.
    The highest percentage of email is clicked on weekends.

     
    These two realities should suggest a few things you might do to change the results your email is getting.

    There are other important information related to recipient demographics that will prove important to consider and understand before taking action.

    Best of success,
    Annette Lawrence, Broker/Associate
    Remax, Palm Harbor, FL
    727.420.4041
  • What's in a title or subject line

    Posted Under: Tech Tips in Florida, Agent2Agent in Florida, How To... in Florida  |  May 25, 2014 6:08 AM  |  491 views  |  No comments
    The information shared in the
     'Title or Subject Line' blogs have a few basic principles for which you should be aware.

    Measures of time are based on a 24 hour window, NOT time of day. Time of day created so many time zone issues that resulted in a convoluted mess. That FAILURE allowed me to learn something of greater significance. That is, "90% of email is opened within 24 hours of delivery."

    I love that quote, "When you fail to fail, you fail to learn!"  

    Sigh.  I really don't feel that much smarter.

    The 'time of day' FAILURE led to the question, "If the day of the week was known regarding when the majority of email was opened, would that not prove beneficial?
     

    The discovery suggests if you keep business hours, you just might be missing a valuable opportunity.

    In a past blog I shared that the word FREE was a viable element in a title and caused no harm. Also shared was the increased click rate (+15%) resulting from including the word download.


    Today, I'll share more A/B testing results.

    Creating the urgency needed for an effective call to action (CTA) is a challenge all marketers face. How many times have you read here on Trulia, “What CTA’s are working best for you?”  The default is ‘FREE CMA.”

    Test results revealed including the word 'Quick' in the subject line resulted in a decrease of -11%!  This issue is not that folks have no interest is speed or doing things faster, but it is an issue of PERCEPTION.

    Being professionals who rely on insight of human perception, this will prove important.

    Including the word 'tomorrow' or "24 hours" or 'Tuesday" increased the click rate.' Tomorrow' by a measure of +6%. 

    This comes back to my confidence in folks responding to PRECISE data as opposed to implied data. An example is 23 is perceived more reliable, accurate that 25. Numbers ending in 5 or 0 are assumed to be estimates.  Quick vs Tomorrow also creates a precise/imprecise conflict. Better response is realized through using precision.

    The image on the right, is a visual for PRECISION. Cosistantly acheiving a
     goal.

    A visual for accuracy would have shown one arrow in the bull-eye with others on the perimeter. As marketers. precision if of much greater importantance regarding lead generation than the occaisional bulls-eye. 

    Another example of precision that relates to marketers and ad placement options related to real estate follow. The closer the subject gets to ‘precise’ the more likely they are to make a decision soon. The list is one short of an even dozen.

    1.    1. Should I buy a house?

    2.    2. Will my student debt prevent me from buying a house?

    3.    3. Where are the best home values in the USA?

    4.    4. Are the best values SFH, Townhomes or condos?

    5.    5. Can SFH be affordable in Florida?

    6.    6. Who will finance a first time home buyer in FL?

    7.    7. How much lower than list price can I offer for a home in Clearwater?

    8.    8. I tried to buy a HUD/FSBO. Is there a better way?

    9.    9. How can I make my FHA offer competitive with cash buyers?

    1010. Who can provide me a list of homes available in Palm Harbor, before they come on the market?

    1111. I want to make a good offer on 123 Main Street! Help me.

     

    Every enterprise wanting to separate real estate professionals know when a location has been identified the buyer or seller has reached a pivotal point in their decision making. These enterprises want professionals to pay BIG DOLLARS to compete for this consumer’s attention. Your ability to leverage human perception and capture their attention or respond with ‘These are bad leads’ relies on speed and precision.

    What day of the week is the largest percentage of email opened?  Those non-business days are Friday, Saturday and Sunday. The overwhelming cause was shared in the previous “Titles and Subject Line” blog.

    What indicators do you look for that reveal the progression of the home buyer or seller towards the ‘decision’ point.  One gigantic, bigger than a barn, big waving flag indicator/action that 90% of those who WILL make a decision provide is missing from the list above. Where should it be inserted in the sequence to make a even dozen?

    Best of Success,

    Annette Lawrence, Broker/Associate

    Remax, Palm Harbor, FL

    727.420. 4041

  • Irrelephant (what's in a title or subject line)

    Posted Under: Tech Tips in Florida, Agent2Agent in Florida, How To... in Florida  |  May 23, 2014 7:01 AM  |  517 views  |  No comments
    Irrelephant...everything not related to an elephant!

    Titles, headlines and more importantly, subject lines influence greatly who will read your correspondence or see your offer.
    .
    Using Trulia as a great big marketing playground, I have identified patterns that were further exploited in my campaigns for additional validation. The findings, to my chagrin, did not align with my hypothesis. In essence, 'Close enough' will NOT deliver the readership you want.

    With the same focus you apply to avoiding the un-popped kernels of popcorn, with the same focus you must avoid the almost right, but fatal words that could get you forever banned....from your readers eyes. 

    Myth #1.
    In days past, due to service provider controls, it was well understood to never include $ (dollar signs) ! exclamation marks) or FREE in the subject line. These were trigger characters and words that would prevent the email from being delivered.

    BUSTED!
    It turns out, these characters made no difference what-so-ever on delivery rates.

    The implementation of more user controls through filters and priority boxes has reduced, if not eliminated, this earlier practice. AND, believe it or not, your email is being 'read' to verify the content matches the subject line AND for a pattern of repetitive URLs. Do you think knowing the subject and nature of the email Gmail users are sending and receiving provides GOOGLE a superior advertising option to sell to folks like you and me?

    BUSTED means you can FREE your subject lines and offer the recipient what you are generously providing. 

    The word FREE increases click rates by 4%.  
    15% increase in the click rates when the subject line contained DOWNLOAD!

    Subject lines and titles are important.

    Why did you CLICK a blog with the title 'IRRELEPHANT'?

    I can image one of two reasons.
    You are familiar with the writer or the title circumvented your mental gate keeper.
    There will be more discussion regarding improving click rates in future blogs where I'll share other GOOD words (and the results) and the 'almost right' but fatal word that destines your message to the smoldering heaps of never read correspondence.

    Best of success,
    Annette Lawrence, Broker/Associate
    Remax, Palm Harbor, FL
    727.420.4041
  • 7 Things I Wish I Knew Before I Got Into Real Estate - Mentor

    Posted Under: Market Conditions in Florida, Agent2Agent in Florida, How To... in Florida  |  February 14, 2014 7:34 AM  |  1,150 views  |  No comments
    By: Annette Lawrence, Real Estate in Palm Harbor, FL
    Knowing the purpose of the mentor as well as the mentor's priorities will prove essential. Your 
    mentor will prove to be the key to launching your career. Connecting with the right mentor is the MOST IMPORTANT decision you will make. All the preparation, thought, effort invested so far culminates in this event. 

    Your mentor will be the one who will construct the environment for you to become engaged in the business you have defined and get you making money as soon as possbile. Your mentor will be the one who will share with you what being a real estate professional is really about. Your mentor will be the one who will stand by your side as you have your little tantrum, and ask you, "Is this what you really want to do?" At that time, when you have REALLY committed to what the real estate profession is really about, your mentor will open the book on the time tested and forever true principles that will allow you to be a great as you are able to imagine. Do not take lightly, the selection of the mentor with whom you place your future. It is much more important than your choice of broker AT THIS TIME.

    These are the seven things I wish I knew before getting into real estate. 

    Register for book notification1 The need to define business & resources
    2. Skill assessment
    3. Brokers
    4. The business plan
    5. Mentors
    6. Value proposition
    7. The TRUTH

    The Mentor and Value Proposition will be presented today.

    Each element of all seven 'Things I wish are Knew' are expanded to include objectives and even script or dialogue helpful to get the information needed. This comprehensive guide will be available soon. This blog is to stimulate thought regarding the mentor you choose, the value you represent to that mentor and the expectation you should embrace. 

     5. THE MENTOR

    The broker has set up the appointment with the aligned agent. Your purpose is to have this professional become your mentor. Be aware, this agent is a small business owner, just like you are aspiring to become.

    Here are a few things a successful business owner, your mentor, knows:

    1. Time is money. They do not want you sucking the money out of their business.

    2. They want to make money off you! This is a business, not a hobby. Business owners want to make money just like the broker and everyone else you will meet in this business such as mortgage lenders, title companies, home inspectors, contractors, insurance agents and attorneys. You will need to help your mentor make money. (in exchange for the time you will take from their business) Your mentor will make money off you by: 

    • Taking a percentage of all the business you transact
    • Seeing their business increase as a result of your efforts
    • Making you a multiplier-element on the team 
    • Leveraging YOUR resources for their benefit

    3. A mentor, a teacher, a guide, does NOT want you to tag along. Riding with them for a week is nonsense unless you are writing a book. Writing a book is not what you will be doing. 

    The mind of an experienced teacher works this way. 
    The exchange of teaching someone with no action required is a waste of time. Learning by doing is the time tested, best way to learn. Rather than volunteer to have their money (time) wasted, they have an expectation, a requirement. That requirement looks like:

    "You take the first step then I will walk with you."

    Everything covered so far creates the evidence you have taken that first step and even more.What you have already DONE reveals you are teachable and ready to learn more. Here are the five steps you have already completed:.

    1st step - defined your business.
    2nd step - assessed your skills
    3rd step - inventoried your resources
    4th step - identified the right broker
    5th step - created a VALUE proposition (coming next)

    Don't you think a business owner would be eagar to spend their resources on YOU knowing you have taken the first steps.

    When you meet with the potential mentor, express how you can help them make money. A mentor who has a history of success knows some stuff. They listen to your words carefully. The words you speak will reveal volumes. 

    For instance, speech saturated with "I Know" are the words spoken by those who are unteachable.  Speech saturated with 'why' and 'but' are words from the heart to those who are confrontational and combative. An experienced mentor will weigh your words carefully. Let all words that proceed from your mouth be wholesome, full of grace and edifying to the hearer.

    The time has come, after the introductions, and the mandatory grip-and-grin has passed, to present to your mentor, the one identifed by the broker who is aligned with your business plan,  the value you can bring to the enterprise. This short elevator speach will reveal all the mentor needs to know about you.

    VALUE PROPOSITION EXAMPLE 
       6. The value PROPOSITION:

    "I can research the city records to find recent code violation and absentee owners who have exercised an eviction recently. These folks may be ready to sell. I'll do the research if you will teach me how to convert them into clients, execute the transactions and show me how to present to my community how what I am doing is beneficial to first time home buyers and very helpful to the community."

    In the eyes of the mentor, in the eyes of this business owner, you ARE the complete package; You have already started your journey. Walking with you will be fun, exciting and profitable.

    It matters very little where you begin in this business, the key is to get engaged in transactions. This is the role of your mentor.

    YOU LEARN BY DOING!

    NOT BY WARMING A STOOL IN A CONFERENCE ROOM.

    The outcome of these actions, your preparations, will get you engaged in transactions, where you will observe how money is made and lost. If you chose to be a REALTOR, get a license and join the real estate office showing the highest average transactions per year. Don't allow yourself to get 'parked.' Engage a capable mentor. 

    Now, let me ramble a moment. There is no better business model or opportunity on the planet that makes available, to those with vision, the pathway to exeed their most impossible dream. At this time I can not ask you to "BELIEVE" in your dream.  What I do ask you to do, is allow yourself to be mallable, by Suspending your Disbelief for 60 days. Nothing creates a BELIEVER like a check in their hand. 

    Back to the scheduled program.

    In the coming book,  the role of the mentor, your expecation and mindset, alternative value propositions will be expanded.

    As you systemicly analyze your new business, you will soon see how your resources, skills and nature align to create a very special value relationship for the group(s) you choose to focus on and help with their real estate decisions.

    Early versions of the book are available for those who will help in editing and providing critical review. If you have ever participated at this level, you know what I ask is not an easy task. Those to whom much is given, much is required.

    Sign up HERE
    http://bit.ly/1m76BGg

    Best of success,
    Annette Lawrence, Broker/Associate
    Remax Realtec Group
    Palm Harbor, FL
    727.420. 4041

  • 7 Things I wish I Knew Before I Got Into Real Estate - Broker & Business Plan

    Posted Under: Market Conditions, Agent2Agent, How To...  |  February 14, 2014 5:29 AM  |  635 views  |  No comments
    By: Annette Lawrence, Real Estate in Palm Harbor, FL
    In the last blog which talked about skill assessment a small business owner, in this case a aspiring real 
    estate professional, should undertake to truly grasp the value they offer. Because making a living through real estate is such a diverse environment, there is signifcant opportunity to structure a business that is compatible with who you are, the resources available, using the skills you already possess creating the composit of your current value structure. 

     A systemic review of your resources and skills will reveal opportunites of natural alignment that will get your business running sooner, more effectively, with greater harmony. From such a foundatin you will derive the fullfillment and peace of which so many search. 

    An important choice you will make will be regarding the broker with whom you will assoicate. The broker will prove to be of little benefit to you if you have not invested some thought and energy in the formulation that describes your real estate businesss. The elements of the previous blogs will be used to demonstrate one possible outcome. Your outcome should have the same clarity and culminating in the value propostion to the mentor.(#5)

    These are the seven things I wish I knew before getting into real estate. 

    Register for book notification1 The need to define business & resources
    2. Skill assessment
    3. Brokers
    4. The business plan
    5. Mentors
    6. Value proposition
    7. The TRUTH

    The Broker and business plan will be presented today.

    Each element of all seven 'Things I wish are Knew' are expanded to include objectives and even script or dialogue helpful to get the information needed. This comprehensive guide will be available soon. This blog is to stimulate thought regarding the broker you choose and the expectation you should embrace. 

    3. THE BROKER

    You are encouraged to chat with more than one broker. Very likely the agents who shared with you their experiences in the real estate profession invited you to meet with their broker. Make certain to meet with brokers from different franchises such as REMAX, Realty Exectutives, Exit Realty, Keller Williams and even Coldwell Banker. 

    When you sit with the brokers to watch their dog and pony show, be aware you have one and only one question to ask. NOTHING ELSE MATTERS!

    That question is,

    "What is the average number of transactions annually for agents in the office?"

    The questions not to ask include - Who did the most in sales? Who are the high flying eagles? What are the desk fees? Split? Referral fee? What's on the training calendar?You most certainly don't want to hear, "These low averages are 'cuase we take in a bunch of stray and misguided newbies." All distractions of this sort is nothing more than smoke and mirrors. 

    Brokers are business people too. Their business model is different than the agent business model. The broker makes money off the agent. Do not forget that. For them this is a business, not a hobby! That must be true for you also.This is a business, not a hobby!

    The national average of annual transactions per agent is 9. You need to identify the brokerages that AVERAGE 20 or more transactions per agent.

    The number of transactions is validation the systems and processes in that office are working.

    An office average of 9 transactions annually is reflective of practiing accidental real estate. Accidental is not a good business model. 

    You will have every reason to believe you will get the same results.. that the data shows. You have no reason to believe you will achieve more at this time. If the systems work, all you need to do is follow instructions and implement them completely. That should be easy...if you are capable of following instructions.

    The evidence is irrefutable. The choice you make, of a broker who averages "10 transactions per agent," unfortunately, identifies you as one who operates in defiance of the facts. The consequences of such a choice can have....well, don't delete your current employers phone number.


    BUSINESS PLAN EXAMPLE
    Only the broker whose office is delivering exceptional results should be presented with your 'business plan" which can be as simple as:

    "I want to become engaged in identifying, controlling and selling discounted real estate to investors and first time home buyers. Who in this office is best aligned with this business model?"

    Have the broker set up the appointment with the aligned agent. Your purpose is to have this professional become your mentor. Be aware, this agent is a small business owner, just like you aspire to become. Their time is money! Do not think, even for a second, they will welcome someone who intends to suck the money out of their business. Your proposition will erase that concern. The value proposition you will make to the mentor is covered in the next blog titled MENTORS.

    In the coming book,  the creation of the business plan and value propostion will be expanded along with a list of ways to apply them to create real value to your business and create value for those you help and for the broker and mentor with whom you work.  

    As you systemicly analyze your new business, you will soon see how your resources, skills and nature align to create a very special value relationship for the group(s) you choose to focus on and help with their real estate decisions.


    Early versions of the book are available for those who will help in editing and providing critical review. If you have ever participated at this level, you know what I ask is not an easy task. Those to whom much is given, much is required.

    Sign up HERE
    http://bit.ly/1m76BGg

    Best of success,
    Annette Lawrence, Broker/Associate
    Remax Realtec Group
    Palm Harbor, FL
    727.420. 4041

  • 7 Things I wish I Knew Before I Got Into Real Estate - My Skills

    Posted Under: Agent2Agent in Florida, In My Neighborhood in Florida, How To... in Florida  |  February 13, 2014 6:22 AM  |  558 views  |  1 comment
    By: Annette Lawrence, Real Estate in Palm Harbor, FL
    In the last blog which talked about the resources a small business owner, in this case a real 
    estate professional, may have available to them. This audience of citizens to which you have an existing conduit for communication can be essential in getting your business started and in sustaining the growth of your business by establishing your value. Because making a living through real estate is such a diverse environment, there is signifcant opportunity to structure a business that is compatible with who you are, with skills you already possess, with your value structure. 

    If you are a natural on the performing stage, at ease, open, geniune, and able to communicate effectively, would it not be appropriate to leverage this in your business instead of forcing you into the confinement of the cage of analytics or other conflicting actions? A systemic review of your resources and skills will reveal opportunites of natural alignment that will get your business running sooner, more effectively, with greater harmony. From such a foundatin you will derive the fullfillment and peace of which so many search.

    These are the seven things I wish I knew before getting into real estate. 

    Register for book notification1 The need to define business & resources
    2. Skill assessment
    3. Brokers
    4. The business plan
    5. Mentors
    6. Value proposition
    7. The TRUTH

    Each element of all seven 'Things I wish are Knew' are expanded to include objectives and even script or dialogue helpful to get the information needed. This comprehensive guide will be available soon. This blog is to stimulate thought regarding skills acquired through formal resources and experience. The new business owner would be well advised to consider their existing skill sets and leveraging this asset to the benefit of the business. Often, such a systemic review will indentify that a critical skill is missing. Upon such revealation, the business owner MUST acquire the skill or affiliate with others who can provide the skill needed.

     3. INVENTORY SKILLS

    What skills do you have?

    1. Research: Do you know how to find a record at the city records dept? Are you willing to learn?
    2. Are you a creative writer?
    3. Are you a critical writer?
    4. Have you ever been a professional writer?
    5. Can you create content?
    6. Have you self-published anything, a book, movie, e-book?
    7. Do you know how to complete a case study?
    8. Can you construct a Webinar?
    9. Have you ever been engaged in affiliate marketing? With what results?
    10. Are you analytical?
    11. Are you able impose order upon chaos?
    12. Are you a maintainer who stays on task, focused and see the importance of repetitive tasks?
    13. Do you own a Go Pro?
    14. Are you comfortable on a stage?
    15. Are you a skilled interviewer?
    16. Have you created a website(s)?
    17.  Do you REALLY understand SEO in a broad spectrum?
    18. Do you have experience as a deal closer, a deal maker or a deal architect
    19. Can you take a real picture? Selfies don't count.
    20. Create a clip? Make a chamber of commerce trailer?
    21. Do you have a tool or technique you can display that demonstrates your understanding of human perception? 
    22. Have you created a mash-up that created viewers?
    23. Do you know the three currencies of content? (Currency is what is exchanged for results, outcomes, benefits and solutions) Every real estate professional relies on this principle whether they are aware or oblivious. But, if you know the three currencies, and can articulate them, it will prove to be GOLDEN!

     Each of these 23 skills (there are many more) can be of significant benefit to any real estate professional. I will use the research skill in the example later to establish how leveraging your existing skills allow you to create demonstratable value TODAY but how to leverage those skills for the growth of your business.

    Do you really think preparation such as this is unreasonable? As an aspiring business owner, don't you think this is your RESPONSIBILITY? Don't you think a systemic analyisis of your business objectives (business plan) will be of great benefit to you?

    Now, if you have invested sincere thought into the above, you have created something of fabric to work with, real value to promote.

    Now here are some of the things you actually know about your real estate business at this time:

    • How much you must make
    • How you will make it
    • How many transactions you must complete.
    • What VALUE your business will present.

    You know what you bring to the game; A defined business and a boat load of skills.

    In the coming book,  these skills will be expanded along with a list of ways to apply them to create real value to your business and create value for those you help. Yes, you will read how owning a GoPro and being able to create a mashup opens a glorious field of opportunity where the old-timers simply do not exist.  

    As you systemicly analyze your new business, you will soon see how your resources, skills and nature align to create a very special value relationship for the group(s) you choose to focus on and help with their real estate decisions.


    Early versions of the book are available for those who will help in editing and providing critical review. If you have ever participated at this level, you know what I ask is not an easy task. Those to whom much is given, much is required.

    Sign up HERE
    http://bit.ly/1m76BGg

    Best of success,
    Annette Lawrence, Broker/Associate
    Remax Realtec Group
    Palm Harbor, FL
    727.420. 4041

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