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Agent Image's Blog

By Agent Image | Agent in El Segundo, CA
  • Use Story-Based Marketing to Power your Real Estate Business

    Posted Under: Home Buying, Home Selling, Agent2Agent  |  February 28, 2011 11:45 PM  |  1,344 views  |  3 comments
    Story-based MarketingMore than just getting business transactions done, your role as a real estate agent is about helping clients sell or buy a property by educating them in the process, and working diligently with them before negotiating a mutually-beneficial contract.

    The thing is, when you work for the best interest of your clients, you gain a reputation of respect and integrity in the course of your business relationships. Happy clients are also more likely to refer you if they remember you as someone who helped them smoothen out a daunting process and was concerned with their long-term fulfillment. That said, there are always new ways on how to market yourself through personal stories that you can apply to both your online and offline marketing efforts.

    Here are some ways on how you can revamp your real estate business through story-based marketing.

    Showcase your personality.
    Whether online or offline, it is essential for your real estate business to prove its identity amidst countless competition. A visit to your real estate website is often one of the first things potential clients will use to touch base with you. Add some pizzazz to your agent website by linking it with your real estate blog. Since blogs have more ‘human factor’ content than a serious marketing copy, it’s best to use it to your advantage and show people your strengths as a person. To get a look that’s professional but and user-friendly try getting a WordPress blog.

    Tell, don’t hard sell. Leave the aggressive marketing to your advertisements. On your blog, write about the personal side of real estate. Share positive encounters with past clients. Write about that time you successfully worked out a seemingly impossible negotiation, or share bloopers of past video tours. People are genuinely curious about what drives your company, so you can also write about your personal insights on the business and your goals in the real estate industry.

    Showcase your testimonials. Since potential clients want to know more about the people behind the company, testimonials are effective for your agent website. Video testimonials give a more candid and personal outlook of how your past clients view your services. Plus, when videos are tagged or captioned properly, they can help your real estate website rank higher on Google results. To learn more, read our article on Google and real estate video testimonials.

    Reinvent the case study.
    When written and presented in a fresh manner, case studies are a great way to share how your company excels in specific situations. Include quality photos and be as comprehensive as possible. Make it specific so your readers can relate to it. Share case studies about what kinds of property gets sold well in a community you're specializing in or write a study on how you reinvented your brand when expanding to a new market.

    If you’re stumped about what you can possibly share with your readers, don’t sweat it. Sit down and take a moment to think of all your experiences in the field—both good and bad. Before you know it, you’ll have thought of all sorts of creative ways to use story-based marketing for your real estate business.

    For more marketing advice, Agent Image opinions and tips on how to make your real estate website work for you, visit us at Agent Image or talk to our expert folks at 800.979.5799.
  • Little Things That Drive Clients Crazy: No Email and Website on Your Business Card

    Posted Under: Home Buying, Home Selling, Agent2Agent  |  January 30, 2011 10:42 PM  |  837 views  |  No comments

    real estate business cardYou might have the fanciest business card in the real estate world, but without putting in your complete contact information you might as well close shop. Your calling card says more about you than it lets on. Gone are the days when all you had to show was a piece of paper with your office address, phone and beeper numbers. Today, many realtors can be reached through at least five different channels, yet there are still some agents who either forget or choose not to include vital info such as their email address and a URL address to their real estate website.

    Here, we take a look at essential communication channels and why each one should be prominently featured on your calling card:

    Mobile Number – As much as you might not like the idea of everyone having a direct line to you 24/7, let’s face it – being just a phone call away minimizes the chances of you missing out on an opportunity. Sometimes, clients need an answer fast and if you can’t be contacted, they will take their business elsewhere. If you’d like to keep voice calls to a bare minimum, encourage them to text you instead.

    Office Number – Unlikely as it sounds, some agents may take this for granted in this age of mobile connectivity but showing that you have an office number serves more as an assurance to clients that you are a stable enough company to have a permanent office address. So always include this, even if you rarely get contacted via office phone anymore.

    Real Estate Website – Considered as one of the first options during the inquiry and info-gathering stage, your agent website lets your clients discover all there is to know about your company without having to talk to you or a representative. It is your opportunity to showcase your listings, experience and expertise and entice them to contact you for more information. Never fail to include your website’s URL in your calling card.

    Email Address – Not all clients want to get in touch on the onset of an inquiry via phone. Assuming your client already knows your background and what your company specializes in through your realtor site, they will need an email address to reach you. Email is now the primary communication channel when doing business simply because it is convenient and it is a way to put things down in writing. Not having this on your business card not only looks unprofessional, but could also discourage potential clients from picking up the phone to call you. That said, make sure that your email address looks and sounds professional too.

    Social Network – Whether you like it or not, we live in the age of Facebook and Twitter and simply put, not having an account on either shows that you are not up with the times. Show your clients that you are sociable and tech-savvy and include the links that will direct them to your pages. If they need to know what other people are saying about you, this is one of the first places they will go to, so make it as easy for them as possible to find you and include the link in your calling card.

    For more tips on how to get the most out of your real estate business, you may contact Agent Image at 1.800.979.5799 or sign up for a Free Consultation.

  • Agent Image Reviews Practical Real Estate Resolutions for 2011

    Posted Under: Home Buying, Home Selling, Agent2Agent  |  January 10, 2011 4:20 PM  |  600 views  |  No comments

    2011 Real Estate ResolutionsWe’re now more than a week into 2011 and chances are many of us have made and already broken a New Year’s resolution or two. Whether it’s quitting bad habits or developing good ones, a resolution is the first step you make in the road to achieving your goals in having the best real estate website and for the improvement of your real estate business. With a well thought out plan and a good dose of discipline, New Year’s resolutions needn’t always end in failure. In the real estate industry, buyers, sellers and agents alike have proudly declared their own resolutions for 2011. Here, Agent Image reviews a selection of practical ones that could work wonders for you this year:

    1.     Clean Up – Nothing could be more unappealing than a property with unnecessary clutter here and there. Before you even consider a photo shoot, make sure you get rid of old junk that has no role in the picture. Keeping your home tidy will make it a whole lot more photogenic and attract more buyers.

    2.     Be Shutter Happy – As much as you might find taking photos of your property a chore, photos are what buyers want to see in listings. And you don’t have to be an amazing photographer; just knowing what the selling points of the home are is all you need to be able to take interesting, eye-catching photos. So snap away.

    3.     Price it Right – All too often, agents and sellers fail to arrive at a competitive price for the home being sold. Understandably, sellers like to think that their home is worth more than it actually is, but the truth is they often have to settle for less given the current market situation. Before posting, do thorough research to ensure you’re not overpricing – nor selling yourself short.

    4.     Service your Clients – Remember that the key to making a sale is through proper courtship of your client. Make it a habit to always be a step ahead and anticipate what they might want or need to know. Respond to all inquiries on your real estate website. If they request for info or an appointment, attend to them as quickly as you can. Keeping them waiting is a waste of their time and could lead to a wasted opportunity for you.

    5.     Social Networking – If you’ve ever made a resolution to never join a social network, this is one you’ll be wise to break. By signing up for Facebook and Twitter, you will be giving your sellers’ listings extra mileage while attracting potential buyers in the process. The truth is, if you’re not part of a social network, you’re missing out on big opportunities.

    6.     Get Pre-Approved – Before you even set out to buy a home, make sure you already have an approval for a mortgage. Many people make the mistake of house-hunting, falling in love with a home and then failing to secure a loan to buy it. Avoid disappointments and always make sure you actually have the funds to pay for that special home.

    7.     Pay Your Dues – Given that the country is still recovering from the recession, many homeowners have struggled to keep their head above water and failed to pay their property tax. Through careful budgeting, you can avoid the risk of foreclosure by setting aside funds to pay your taxes. Take advantage of long term payment plans offered by most collectors and assessors.

    If you’d like to see improvements in the real estate industry this year, try setting a resolution or two of your own and be determined to fulfill them.

    For more info, contact 1.800.979.5799  or sign up for a Free Consultation.

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