Many businesses nowadays have opted to create a company page on Facebook to add to their internet marketing efforts. Aside from giving your market more opportunities to learn about you, having a Facebook page opens up a new channel for communication between you and your existing clients.
Consistent branding across all types of media is always good practice so it’s essential to make your brand easily identifiable on all your social profiles. That said, here are some more tips on how you can get the most out of your company’s Facebook page.Identify your Objectives.
Get down to business after the basics of putting up a company page. To stand out from the flood of status updates your fans might be getting, come up with a regular posting strategy that supports your goals. For example, you might want to get into the habit of posting company news updates every morning and links to company blog posts at set days of the week. That way, your fans will be eager to get the next update from youCreate a Venue for Dialogue.
Activate your Facebook wall so that people can post easily. The majority of posts on your page should be designed to provide value and engage people. Rather than using your page for advertisements or aggressive marketing, use it as an open channel to communicate with your fans and potential clients. Regulate your updates so you don’t flood the newsfeed with one post after another. That way, the next time you post the latest market news, upload photos of your latest listing or link your latest blog entry, people will be more likely to comment instead of just “Liking” everything. Remember, your real estate company’s page should have a healthy balance between your content and content from visitors.Define your target market.
Facebook works by letting you choose which groups you would like your advertisements to reach. Based on key data like age, gender, education, and relationship status, you can narrow down who to attract with your ads. Of course, it’s not necessary to do this often, but it's a good thing to consider if ever you decide to post an ad.Test your options.
Facebook offers two options for ad prices. You can pay based on either a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) model. CPC advertising is good when your goal is to have people click through to your real estate website
while CPM advertising is appropriate when your goal is to increase brand, product or service awareness.Add Interactive features.
Having polls, trivia, discussions and quizzes on your page encourages feedback and participation. It also encourages fans and visitors to engage with you. By capturing their attention on the onset, they’ll learn more about you and your services.Share knowledge from other sources.
Don’t hesitate to share information gathered from other sources in the industry. The more people visit your company profile to clue in on the latest news and information, the more chances will increase of them actually doing business with you or refer your services in the future.Social media
is a great way to amp your internet marketing. Aside from helping you advertise your services, it also helps you anticipate the needs of your market.
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